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Marketing & Advertising India July 2026

  • ~80k

    Questions answered
    over 12 months

  • ~25

    Organizations

These insights represent ~80k questions answered from ~25 organizations, collected between July 2025 and June 2026.

To ensure accuracy and stability of Emerging benchmarks we may use statistical sampling methods. Read more about the methodology.

Data provided by Culture Amp

Most represented industries in this benchmark

Marketing & Advertising

Reported gender breakdown

  • Male

    67%

  • Female

    33%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

76% of Marketing and Advertising India employees are engaged

This is in the top 26% compared with the overall average.


The median eNPS score for organizations in this benchmark is 29 and is in the top 10% compared with the overall average.

How does Marketing and Advertising India compare?

People in Marketing & Advertising India were much more positive than average regarding Feedback & Recognition, Engagement, and Action.

People working in Marketing & Advertising India are more engaged than Management Consulting United Kingdom, Management Consulting Europe, Information Technology & Services Germany, and Consulting & Staffing United Kingdom. People working in Marketing & Advertising India are less engaged than Brazil, India (200-500), New Tech India, and Tech: Manufacturing & Research East Asia.

The highest scoring question for Marketing & Advertising India had 91% of people agreeing that they know how their work contributes to the goals of %[Company]% (+2% compared to overall) while they were generally most positive about Management.


People in Marketing & Advertising India were generally least favourable about Feedback & Recognition, and were most negative towards 'I rarely think about looking for a job at another company' with 13% of people disagreeing (-6% below average).

How long do people stay?

In the short term, 13% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-6% compared to overall) while on a longer time frame, 6% of people see themselves leaving within two years (-4% compared to overall).

Understanding Tenure distributions

Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.

The tenure composition of a benchmark can influence overall scores.

Tenure distributions

  • Less than 3 months

    1%

  • 3 months to 6 months

    5%

  • 6 months to less than 1 year

    11%

  • 1 to less than 2 years

    20%

  • 2 to less than 4 years

    29%

  • 4 to less than 6 years

    20%

  • 6 to less than 10 years

    10%

  • Greater than 10 years

    3%

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