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Creative & Media United Kingdom January 2026

  • ~0.8m

    Questions answered
    over 12 months

  • ~80

    Organizations

These insights represent ~0.8m questions answered from ~80 organizations, collected between January 2025 and December 2025.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Most represented industries in this benchmark

Marketing & Advertising, Public Relations & Communications, Broadcast Media, Online Media, Performing Arts, Publishing, Design, Music, Newspapers, Media Production

Reported gender breakdown

  • Female

    51%

  • Male

    49%

  • Non-Binary

    0.2%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

61% of Creative and Media United Kingdom employees are engaged

This is in the bottom 37% compared with the overall average.


The median eNPS score for organizations in this benchmark is 3 and is in the bottom 18% compared with the overall average.

How does Creative and Media United Kingdom compare?

On the lower side, people in Creative & Media United Kingdom had much lower favorable scores than average in Equity, Feedback & Recognition, and Service & Quality Focus.

People working in Creative & Media United Kingdom are more engaged than Nonprofit Organization Management United Kingdom, Creative & Media Central Europe, Manufacturing Japan, and Computer Software Benelux. People working in Creative & Media United Kingdom are less engaged than Finance United Kingdom, Information Technology & Services Western Europe, Government, and Resources & Utilities Europe.

The highest scoring question for Creative & Media United Kingdom had 86% of people agreeing that their manager genuinely cares about their wellbeing (-1% compared to overall) while they were generally most positive about Management.


People in Creative & Media United Kingdom were generally least favourable about Equity, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 29% of people disagreeing (+6% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media United Kingdom organizations.

1

We have enough autonomy to perform our jobs effectively

Enablement
2

At %[Company]% there is open and honest two-way communication

Collaboration & Communication
3

The leaders at %[Company]% have communicated a vision that motivates me

Leadership

How long do people stay?

In the short term, 28% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+8% compared to overall) while on a longer time frame, 16% of people see themselves leaving within two years (+6% compared to overall).

Understanding Tenure distributions

Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.

The tenure composition of a benchmark can influence overall scores.

Tenure distributions

  • Less than 3 months

    0.73%

  • 3 months to 6 months

    2%

  • 6 months to less than 1 year

    5%

  • 1 to less than 2 years

    11%

  • 2 to less than 4 years

    22%

  • 4 to less than 6 years

    11%

  • 6 to less than 10 years

    17%

  • Greater than 10 years

    32%

Invest in your people and create impact