Creative & Media (500-1000) January 2026
Emerging
Benchmark status
We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising, Online Media, Broadcast Media, Public Relations & Communications, Publishing, Design, Music, Performing Arts, Animation
Most represented regions in this benchmark
Northern America
53%
Europe
23%
Oceania
13%
Asia
5%
Latin America
3%
MEA
2%
Reported gender breakdown
Female
53%
Male
47%
Non-Binary
0.29%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
64% of Creative and Media (500-1000) employees are engaged
This is in the bottom 28% compared with other industries.
The median eNPS score for organizations in this benchmark is 0 and is in the bottom 2% compared with other industries.
How does Creative and Media (500-1000) compare?
On the lower side, people in Creative & Media (500-1000) had much lower favorable scores than average in Action, Leadership, and Service & Quality Focus.
People working in Creative & Media (500-1000) are less engaged than Education Management, Education, Utilities, and Internet.
The highest scoring question for Creative & Media (500-1000) had 89% of people agreeing that their manager genuinely cares about their wellbeing (+2% compared to overall) while they were generally most positive about Management.
People in Creative & Media (500-1000) were generally least favourable about Action, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 32% of people disagreeing (+9% above average).
How long do people stay?
In the short term, 25% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+5% compared to overall) while on a longer time frame, 14% of people see themselves leaving within two years (+4% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
2%
3 months to 6 months
4%
6 months to less than 1 year
10%
1 to less than 2 years
15%
2 to less than 4 years
26%
4 to less than 6 years
15%
6 to less than 10 years
15%
Greater than 10 years
13%