Creative & Media Canada July 2026
~105k
Questions answered
over 12 months- /
~30
Organizations
These insights represent ~105k questions answered from ~30 organizations, collected between July 2025 and June 2026.
To ensure accuracy and stability of Emerging benchmarks we may use statistical sampling methods. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising, Public Relations & Communications, Publishing, Broadcast Media, Online Media, Performing Arts
Reported gender breakdown
Male
51%
Female
49%
Non-Binary
0.09%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
69% of Creative and Media Canada employees are engaged
This is in the top 46% compared with the overall average.
The median eNPS score for organizations in this benchmark is 6 and is in the bottom 25% compared with the overall average.
How does Creative and Media Canada compare?
People in Creative & Media Canada were much more positive than average regarding Voice, Innovation, and Inclusion.
On the lower side, people in Creative & Media Canada had much lower favorable scores than average in Leadership, Learning & Development, and Social Connection.
People working in Creative & Media Canada are more engaged than Management Consulting United Kingdom, Management Consulting Europe, Information Technology & Services Germany, and Consulting & Staffing United Kingdom. People working in Creative & Media Canada are less engaged than Hospital & Health Care, Biotechnology & Medical Devices United States, Professional Services Africa, and Civil Engineering Australia.
The highest scoring question for Creative & Media Canada had 92% of people agreeing that their manager genuinely cares about their wellbeing (+5% compared to overall) while they were generally most positive about Management.
People in Creative & Media Canada were generally least favourable about Action, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 31% of people disagreeing (+8% above average).
How long do people stay?
In the short term, 19% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+0% compared to overall) while on a longer time frame, 9% of people see themselves leaving within two years (-1% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
0.5%
3 months to 6 months
7%
6 months to less than 1 year
10%
1 to less than 2 years
18%
2 to less than 4 years
26%
4 to less than 6 years
18%
6 to less than 10 years
13%
Greater than 10 years
8%