In 2015, Culture Amp and Paradigm developed the Diversity & Inclusion Survey. It was an open-source collaboration designed to be the gold standard for measuring the employee experience across seven factors of diversity and inclusion. While measuring representation is certainly the first place that organizations start, the most inclusive companies have evolved to measure the employee experience between different demographic groups.
Representation is a measure of diversity; the employee experience is a measure of inclusion.
To date, over a hundred companies in North America, Asia, and Europe have gathered diversity, equity, and inclusion feedback through the Culture Amp platform. We applaud these organizations for taking a bold step - but we accept the fact that not every organization is ready for a deep dive.
There are many organizations that are just getting started on their DEI journey and here at Culture Amp, we want to be able to meet you where you’re at. To that end, we’re sharing the five most insightful questions from our DEI Survey that you should consider integrating into your engagement survey - and why:
Top 5 diversity, equity, & inclusion questions to include in your engagement survey
I feel like I belong at [company]
As we started collecting tens of thousands of survey responses from the D&I Survey template, one thing became immediately clear - belonging matters. Belonging consistently shows up as a high driver for engagement in our global DEI benchmark across all industries and sizes; this means that belonging has a high correlation to business outcomes like productivity and retention.
The benchmark score for this question is 80%. That is, 80% of your workforce should agree or strongly agree to this question. But, most importantly, you want to minimize the difference between demographic groups. Pay special attention to Women of Color and LGBTQ women as they often score 10-15% lower than the highest-scoring group (Straight White Men).
1.) I can voice a contrary opinion without fear of negative consequences
Diverse and balanced teams produce better results; but how? When members from different backgrounds share their opinions in a healthy debate, the best option to move forward is chosen. If you have a diverse team but team members are afraid to voice a contrary opinion - then all that work to create diversity will not produce the results you intended. Diversity works if all team members can share their opinion without fear of negative consequences.
The benchmark score for this question is 70%. But again - pay special attention to groups that are numerically underrepresented or face stereotype threat in organizations - those challenges make it harder to speak up. This visualization from our 2018 Diversity, Inclusion, and Intersectionality Report shows the favorability scores within our global benchmark. While 78% of White Men feel they can voice a contrary opinion, only 56% of Black Women agree with this statement:
2.) Perspectives like mine are included in decision making
Most leadership teams are not a complete representation of the employee base, particularly when it comes to visible diversity like gender and race/ethnicity. However, as long as employees feel that perspectives like theirs are included in decision-making, they will likely feel a strong sense of inclusion. When decisions are made with the support of underrepresented people, a stronger sense of inclusion will result in higher engagement and retention.
The benchmark score for this question is 60%. Beware, though - massive differences between demographic groups can work against your efforts to create an inclusive culture. When seeking to make important decisions, make sure to leverage the voices and perspectives of a diverse group; ideally, one that matches the customers you serve.
3.) My company believes that people can greatly improve their talents and abilities
If you want to retain all types of talent, you’ll want to communicate a Growth Mindset to employees. You need to let them know that you believe they have the ability and potential to grow, not that their skills are forever fixed at their current level. This question was adapted from Carol Dweck’s research in the growth mindset and has proved to be an effective question at determining a company’s growth mindset.
The benchmark score for this question is 82%. If you want to improve your score in this construct, consider what messages you are communicating to your employees about performance and feedback. Have you de-coupled performance conversations from feedback/development? How frequent are your feedback cycles? Evaluate these practices if you score below the benchmark.
4.) Administrative tasks that don’t have a specific owner are fairly divided
Part of an inclusive culture is minimizing microaggressions - but any question that directly asks about “microaggressions” verbatim is going to trigger your respondents. Rather than ask directly about microaggressions, this question asks something that is personally relevant and easy to search your memory for a response as administrative tasks are part of daily work. It’s also a question that is immediately actionable.
The benchmark score is low on this one: 56%. If you’re thinking “only 56%? We would definitely score higher than that!” - then I encourage you to include this in your next engagement survey. The results might surprise you!
Why you should use survey questions to measure your progress on diversity, equity, and inclusion
Demographic representation is an important People metric that every company should collect; not only for compliance purposes but to understand the extent to which an organization’s collective lived experiences are shared by the communities in which they work and serve.
Demographic representation, however, is an incomplete DEI metric. Simply counting the number of women and underrepresented minorities does not ensure you have an inclusive experience; comparing the favorability scores between intersectional groups is a better way to measure organizational equity.
Your engagement survey gives every employee an opportunity to confidentially share their sentiments regarding their own employee experience. Consider implementing these questions in your next engagement survey.
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