The People & Culture Platform | Culture Amp

Retail (Asia) 2021

The retail benchmark represents a balance of newer and more traditional retail companies focused on a range of different retail products. Retail companies are often characterized by significant numbers of casual or part-time people and widely dispersed teams, stores and headquarters in many cases.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Retail

    27%

  • Consumer Electronics

    23%

  • Consumer Goods

    19%

  • Consumer Services

    15%

  • Packaging and Containers

    8%

  • Luxury Goods & Jewelry

    4%

  • Business Supplies and Equipment

    4%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

79% of Retail (Asia) employees are engaged

This is in the top 11% compared with the overall average.


The average eNPS score for organizations in this benchmark is 31 and is in the top 27% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I see myself still working at [Company] in two years' time

75%

8% above global average

I rarely think about looking for a job at another company

66%

7% above global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

76%

5% above global average

I would recommend [Company] as a great place to work

88%

4% above global average

I am proud to work for [Company]

88%

1% above global average

The highest scoring question for Retail Asia had 90% of people agreeing that they know how their work contributes to the goals of [company] (-1% compared to overall) while they were generally most positive about Service & Quality Focus.


People in Retail Asia were generally least favourable about Company Performance, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 21% of people disagreeing (+1% above average).

How long do people stay?

In the short term, 10% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-8% compared to overall) while on a longer time frame, 6% of people see themselves leaving within two years (-4% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.6 stars (-0.2)

Culture and Values

3.7 stars (-0.2)

Work Life Balance

3.6 stars (-0.2)

Compensation and Benefits

3.5 stars (-0.1)

Career Opportunities

3.3 stars (-0.2)

Recommend to Friend

70.0% (-1)

CEO Approval

80.0% (-4)

How does Retail (Asia) compare?

Organizations in Retail Asia tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

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