The People & Culture Platform | Culture Amp

Nonprofit (North America) 2021

The non-profit benchmark is representative of the not for profit sector. These organizations tend to be highly mission driven and often in service of disadvantaged groups and individuals. Employees in this sector tend to work in nonprofit management, public policy, civic service and philanthropy.

  • ~1.2m

    Questions answered
    in last 12 months

  • /
  • ~90

    Organizations

These insights represent ~1.2m questions answered from ~90 organizations, ranging in size from 10 to 4,200 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Nonprofit Organization Management

    67%

  • Civic & Social Organization

    10%

  • Public Policy

    6%

  • Philanthropy

    6%

  • Fund-raising

    3%

  • Religious Institutions

    3%

  • Think Tanks

    2%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

74% of Nonprofit (North America) employees are engaged

This is in the top 39% compared with the overall average.


The average eNPS score for organizations in this benchmark is 27 and is in the top 42% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I am proud to work for [Company]

91%

4% above global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

73%

2% above global average

I rarely think about looking for a job at another company

60%

1% above global average

I would recommend [Company] as a great place to work

83%

1% below global average

I see myself still working at [Company] in two years' time

65%

2% below global average

The highest scoring question for Non Profits North America had 93% of people agreeing that they know how their work contributes to the goals of [company] (+2% compared to overall) while they were generally most positive about Social Connection.


People in Non Profits North America were generally least favourable about Action, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 22% of people disagreeing (+5% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Nonprofit (North America) organizations.

1

I can be my authentic self at work

80% favorable


The factor this relates most closely to is Belonging

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Nonprofit (North America) organizations.

1

I can be my authentic self at work

80% favorable

Belonging
2

[Company] effectively directs resources (funding, people and effort) towards company goals

64% favorable

Company Performance
3

My manager is regularly checking in with me

90% favorable

Management
4

When I share my opinion, it is valued

75% favorable

Voice
5

[Company] is in a position to really succeed over the next three years

74% favorable

Company Performance

How long do people stay?

In the short term, 20% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+2% compared to overall) while on a longer time frame, 12% of people see themselves leaving within two years (+2% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

I can be my authentic self at work

80% favorable

Belonging
2

[Company] effectively directs resources (funding, people and effort) towards company goals

64% favorable

Company Performance
3

I am happy with my current role relative to what was described to me

78% favorable

Alignment & Involvement
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.5 stars (-0.3)

Culture and Values

3.5 stars (-0.4)

Work Life Balance

3.5 stars (-0.3)

Compensation and Benefits

3.3 stars (-0.3)

Career Opportunities

3.1 stars (-0.4)

Recommend to Friend

59.0% (-12)

CEO Approval

74.0% (-10)

How does Nonprofit (North America) compare?

Organizations in Non Profits North America tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

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