The People & Culture Platform | Culture Amp

Hospitality 2021

The hospitality benchmark is made up of companies with large numbers of frontline, hourly service role employees. The benchmark consists of global and nationally based companies.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Hospitality

    53%

  • Leisure, Travel & Tourism

    31%

  • Events Services

    11%

  • Airlines/Aviation

    6%

Region breakdown

  • North America

    59%

  • Europe

    34%

  • Oceania

    5%

  • Asia

    1%

  • South America

    1%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

74% of Hospitality employees are engaged

This is in the top 43% compared with other industries.


The average eNPS score for organizations in this benchmark is 27 and is in the top 35% compared with other industries.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

[Company] motivates me to go beyond what I would in a similar role elsewhere

73%

2% above global average

I rarely think about looking for a job at another company

60%

1% above global average

I am proud to work for [Company]

87%

Same as global average

I would recommend [Company] as a great place to work

83%

1% below global average

I see myself still working at [Company] in two years' time

66%

1% below global average

The highest scoring question for Hospitality had 91% of people agreeing that they know how their work contributes to the goals of [company] (+0% compared to overall) while they were generally most positive about Social Connection.


People in Hospitality were generally least favourable about Learning & Development, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 14% of people disagreeing (+2% above average).

How long do people stay?

In the short term, 17% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-1% compared to overall) while on a longer time frame, 12% of people see themselves leaving within two years (+2% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.7 stars (-0.1)

Culture and Values

3.7 stars (-0.2)

Work Life Balance

3.7 stars (-0.1)

Compensation and Benefits

3.5 stars (-0.1)

Career Opportunities

3.4 stars (-0.1)

Recommend to Friend

69.0% (-2)

CEO Approval

81.0% (-3)

How does Hospitality compare?

Organizations in Hospitality tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

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