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Public Relations & Communications January 2026

Emerging

Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Most represented industries in this benchmark

Public Relations & Communications

Most represented regions in this benchmark

  • Northern America

    56%

  • Europe

    26%

  • Asia

    13%

Reported gender breakdown

  • Female

    66%

  • Male

    34%

  • Non-Binary

    0.05%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

62% of Public Relations and Communications employees are engaged

This is in the bottom 24% compared with other industries.


The median eNPS score for organizations in this benchmark is 5 and is in the bottom 6% compared with other industries.

How does Public Relations and Communications compare?

People in Public Relations & Communications were much more positive than average regarding Innovation and Inclusion.


On the lower side, people in Public Relations & Communications had much lower favorable scores than average in Action, Leadership, and Engagement.

People working in Public Relations & Communications are less engaged than Media Production & Publication, Packaging & Containers, Research, and Staffing & Recruiting.

The highest scoring question for Public Relations & Communications had 88% of people agreeing that their manager genuinely cares about their wellbeing (+1% compared to overall) while they were generally most positive about Inclusion.


People in Public Relations & Communications were generally least favourable about Action, and were most negative towards 'I rarely think about looking for a job at another company' with 30% of people disagreeing (+11% above average).

How long do people stay?

In the short term, 30% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+10% compared to overall) while on a longer time frame, 16% of people see themselves leaving within two years (+6% compared to overall).

Understanding Tenure distributions

Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.

The tenure composition of a benchmark can influence overall scores.

Tenure distributions

  • Less than 3 months

    2%

  • 3 months to 6 months

    4%

  • 6 months to less than 1 year

    9%

  • 1 to less than 2 years

    11%

  • 2 to less than 4 years

    30%

  • 4 to less than 6 years

    12%

  • 6 to less than 10 years

    14%

  • Greater than 10 years

    17%

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