Creative & Media North America January 2026
~1.1m
Questions answered
over 12 months- /
~150
Organizations
These insights represent ~1.1m questions answered from ~150 organizations, collected between January 2025 and December 2025.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising, Public Relations & Communications, Broadcast Media, Online Media, Publishing, Music, Design, Newspapers, Performing Arts
Reported gender breakdown
Female
57%
Male
42%
Non-Binary
0.14%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
67% of Creative and Media North America employees are engaged
This is in the top 46% compared with the overall average.
The median eNPS score for organizations in this benchmark is 10 and is in the bottom 36% compared with the overall average.
How does Creative and Media North America compare?
People in Creative & Media North America were much more positive than average regarding Action, Decision Making, and Innovation.
On the lower side, people in Creative & Media North America had much lower favorable scores than average in Equity, Company Performance, and Leadership.
People working in Creative & Media North America are more engaged than Nonprofit Organization Management United Kingdom, Creative & Media Central Europe, Manufacturing Japan, and Computer Software Benelux. People working in Creative & Media North America are less engaged than Hospitality, Construction (200-500), B Corp, and Information Technology & Services North America.
The highest scoring question for Creative & Media North America had 91% of people agreeing that their manager genuinely cares about their wellbeing (+4% compared to overall) while they were generally most positive about Management.
People in Creative & Media North America were generally least favourable about Equity, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 30% of people disagreeing (+6% above average).
Which questions matter the most?
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media North America organizations.
1 The leaders at %[Company]% have communicated a vision that motivates me | Leadership |
2 %[Company]% is in a position to really succeed over the next three years | Company Performance |
3 The leaders at %[Company]% demonstrate that people are important to the company's success | Leadership |
How long do people stay?
In the short term, 23% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+3% compared to overall) while on a longer time frame, 12% of people see themselves leaving within two years (+2% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
1%
3 months to 6 months
4%
6 months to less than 1 year
8%
1 to less than 2 years
14%
2 to less than 4 years
30%
4 to less than 6 years
14%
6 to less than 10 years
15%
Greater than 10 years
14%