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Creative & Media (North America) 2021

The media and creative benchmark is made up of companies that primarily produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted via the internet or computer networks. The benchmark consists of global and nationally based companies.

  • ~3m

    Questions answered
    in last 12 months

  • /
  • ~150

    Organizations

These insights represent ~3m questions answered from ~150 organizations, ranging in size from 10 to 8,900 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Marketing and Advertising

    45%

  • Online Media

    10%

  • Broadcast Media

    9%

  • Public Relations and Communications

    9%

  • Design

    8%

  • Publishing

    5%

  • Music

    5%

  • Media Production

    4%

  • Motion Pictures and Film

    4%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

73% of Creative and Media (North America) employees are engaged

This is in the bottom 39% compared with the overall average.


The average eNPS score for organizations in this benchmark is 22 and is in the bottom 36% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

[Company] motivates me to go beyond what I would in a similar role elsewhere

73%

2% above global average

I am proud to work for [Company]

88%

1% above global average

I would recommend [Company] as a great place to work

85%

1% above global average

I see myself still working at [Company] in two years' time

64%

3% below global average

I rarely think about looking for a job at another company

53%

6% below global average

The highest scoring question for Creative & Media North America had 90% of people agreeing that they understand how their work contributes to [company]'s mission (-3% compared to overall) while they were generally most positive about Work & Life Blend.


People in Creative & Media North America were generally least favourable about Action, and were most negative towards 'My manager, or someone else, has communicated some clear actions based on recent employee survey results' with 18% of people disagreeing (+3% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media (North America) organizations.

1

I have confidence in the leaders at [Company]

76% favorable


The factor this relates most closely to is Leadership

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media (North America) organizations.

1

I have confidence in the leaders at [Company]

76% favorable

Leadership
2

Even when something bad happens (e.g., when I get critical feedback from my manager, I have a negative social interaction with a peer, etc.), I don't question whether or not I belong at [Company]

67% favorable

Belonging
3

[Company] is in a position to really succeed over the next three years

75% favorable

Company Performance
4

[Company] is a great company for me to make a contribution to my development

75% favorable

Learning & Development
5

Day-to-day decisions here demonstrate that quality and improvement are top priorities

67% favorable

Service & Quality Focus

How long do people stay?

In the short term, 20% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+2% compared to overall) while on a longer time frame, 11% of people see themselves leaving within two years (+1% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

I know where to raise concerns or queries I have in relation to the COVID-19 Pandemic

85% favorable

Raising Concerns
2

Even when something bad happens (e.g., when I get critical feedback from my manager, I have a negative social interaction with a peer, etc.), I don't question whether or not I belong at [Company]

67% favorable

Belonging
3

The leaders at [Company] are providing a sense of stability during the COVID-19 Pandemic

88% favorable

Leadership
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.9 stars (+0.1)

Culture and Values

4.0 stars (+0.1)

Work Life Balance

3.9 stars (+0.1)

Compensation and Benefits

3.7 stars (+0.1)

Career Opportunities

3.6 stars (+0.1)

Recommend to Friend

72.0% (+1)

CEO Approval

87.0% (+3)

How does Creative and Media (North America) compare?

Organizations in Creative & Media North America tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

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