The People & Culture Platform | Culture Amp

Apparel & Fashion 2021

The apparel & fashion benchmark represents retail companies that primarily offer clothing and fashion goods. Retail companies are often characterized by significant numbers of casual or part-time people and widely dispersed teams, stores and headquarters in many cases.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Apparel & Fashion

    64%

  • Furniture

    19%

  • Luxury Goods & Jewelry

    8%

  • Textiles

    8%

Region breakdown

  • North America

    74%

  • Oceania

    16%

  • Europe

    11%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

72% of Apparel and Fashion employees are engaged

This is in the bottom 22% compared with other industries.


The average eNPS score for organizations in this benchmark is 21 and is in the bottom 27% compared with other industries.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

[Company] motivates me to go beyond what I would in a similar role elsewhere

72%

1% above global average

I am proud to work for [Company]

87%

Same as global average

I rarely think about looking for a job at another company

57%

2% below global average

I would recommend [Company] as a great place to work

81%

3% below global average

I see myself still working at [Company] in two years' time

63%

4% below global average

The highest scoring question for Apparel & Fashion had 89% of people agreeing that they know how their work contributes to the goals of [company] (-2% compared to overall) while they were generally most positive about Work & Life Blend.


People in Apparel & Fashion were generally least favourable about Decision Making, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 12% of people disagreeing (+0% above average).

How long do people stay?

In the short term, 21% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+3% compared to overall) while on a longer time frame, 13% of people see themselves leaving within two years (+3% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.8 stars (+0)

Culture and Values

3.9 stars (+0)

Work Life Balance

3.7 stars (-0.1)

Compensation and Benefits

3.7 stars (+0.1)

Career Opportunities

3.4 stars (-0.1)

Recommend to Friend

71.0% (+0)

CEO Approval

79.0% (-5)

How does Apparel and Fashion compare?

Organizations in Apparel & Fashion tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

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