Apparel & Fashion July 2025
~1.3m
Questions answered
over 12 months- /
~55
Organizations
These insights represent ~1.3m questions answered from ~55 organizations, collected between July 2024 and June 2025.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Apparel & Fashion, Furniture, Luxury Goods & Jewelry, Textiles
Most represented regions in this benchmark
Northern America
39%
Europe
27%
Oceania
18%
Asia
11%
Latin America
3%
MEA
2%
Reported gender breakdown
Female
61%
Male
38%
Non-Binary
0.8%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
72% of Apparel and Fashion employees are engaged
This is in the top 43% compared with other industries.
The median eNPS score for organizations in this benchmark is 23 and is in the top 13% compared with other industries.
How does Apparel and Fashion compare?
People in Apparel & Fashion were much more positive than average regarding Company Performance, Inclusion, and Growth.
On the lower side, people in Apparel & Fashion had much lower favorable scores than average in Action and Learning & Development.
People working in Apparel & Fashion are more engaged than Government Administration, Higher Education, Government, and Media Production & Publication. People working in Apparel & Fashion are less engaged than Banking and Engaging Growth.
The highest scoring question for Apparel & Fashion had 89% of people agreeing that they know how their work contributes to the goals of %[Company]% (+0% compared to overall) while they were generally most positive about Management.
People in Apparel & Fashion were generally least favourable about Action, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 26% of people disagreeing (+3% above average).
Which questions matter the most?
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Apparel and Fashion organizations.
1 I have confidence in the leaders at %[Company]% | Leadership |
2 %[Company]% really allows us to make a positive difference | Social Connection |
3 I am happy with my current role relative to what was described to me | Alignment & Involvement |
How long do people stay?
In the short term, 19% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-1% compared to overall) while on a longer time frame, 12% of people see themselves leaving within two years (+2% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
3%
3 months to 6 months
7%
6 months to less than 1 year
11%
1 to less than 2 years
17%
2 to less than 4 years
25%
4 to less than 6 years
10%
6 to less than 10 years
14%
Greater than 10 years
14%