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Media & Marketing (200–500) 2020

The media and marketing benchmark includes firms that are centered on promoting brands and selling products and services through established and emerging online channels, harnessing these elements of media to engage potential and current customers. Media and marketing encompasses many different mediums, including display advertising, content marketing and social media promotions. These organizations mostly provide these services and platforms for external clients. This benchmark only includes organizations of size 200–500 employees.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Marketing and Advertising

    39%

  • Public Relations and Communications

    39%

  • Online Media

    22%

Region breakdown

  • North America

    69%

  • Europe

    16%

  • Oceania

    11%

  • Asia

    3%

  • MEA

    2%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

70% of Media and Marketing (200–500) employees are engaged

This is in the bottom 27% compared with the overall average.


The average eNPS score for organizations in this benchmark is 27 and is in the top 13% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I would recommend [Company] as a great place to work

87%

5% above global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

71%

2% above global average

I am proud to work for [Company]

87%

1% above global average

I see myself still working at [Company] in two years' time

56%

7% below global average

I rarely think about looking for a job at another company

47%

8% below global average

The highest scoring question for Media & Marketing 200–500) had 88% of People agreeing that they know how their work contributes to the goals of [company] (-1% compared to overall) while they were generally most positive about Management.


People in Media & Marketing 200–500) were generally least favourable about Leadership, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 21% of people disagreeing (+1% above average).

How long do people stay?

In the short term, 25% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+5% compared to overall) while on a longer time frame, 15% of people see themselves leaving within two years (+3% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

I believe that my total compensation is fair, relative to similar roles at [Company]

57% favorable

Fairness
2

Generally, the right people are rewarded and recognized at [Company]

57% favorable

Feedback & Recognition
3

I believe there are good career opportunities for me at [Company]

62% favorable

Learning & Development
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

4.2 stars (+0.4)

Culture and Values

4.2 stars (+0.3)

Work Life Balance

4.1 stars (+0.3)

Compensation and Benefits

4.1 stars (+0.5)

Career Opportunities

3.9 stars (+0.4)

Recommend to Friend

80.0% (+9)

CEO Approval

87.0% (+3)

Are staff empowered with results?

Organizations in the Media and Marketing (200–500) benchmark on average gave 12% of employees access to reports with their survey results. This is higher than average and demonstrates that organizations in this benchmark tend to be more transparent with their survey results to leaders and managers.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Media and Marketing (200–500)


    12%

  • Global average


    10%



  • How does Media and Marketing (200–500) compare?

    People in Media & Marketing 200–500) were much more positive than average regarding Decision Making and Innovation.


    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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