The Employee Experience Platform | Culture Amp

Retail (United Kingdom) 2020

The retail benchmark represents a balance of newer and more traditional retail companies focused on a range of different retail products. Retail companies are often characterized by significant numbers of casual or part-time people and widely dispersed teams, stores and headquarters in many cases.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Retail


  • Apparel & Fashion


  • Consumer Goods


  • Consumer Services


  • Sporting Goods


  • Consumer Electronics


Included countries

  • United Kingdom
  • Jersey

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

65% of Retail (United Kingdom) employees are engaged

This is the lowest scoring group compared with the overall average.

The average eNPS score for organizations in this benchmark is 0 and is in the bottom 3% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I am proud to work for [Company]


3% below global average

I would recommend [Company] as a great place to work


4% below global average

I rarely think about looking for a job at another company


5% below global average

I see myself still working at [Company] in two years' time


9% below global average

[Company] motivates me to go beyond what I would in a similar role elsewhere


11% below global average

The highest scoring question for Retail United Kingdom had 84% of People agreeing that they know what they need to do to be successful in their role (-1% compared to overall) while they were generally most positive about Management.

People in Retail United Kingdom were generally least favourable about Social Connection, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 22% of people disagreeing (+8% above average).

How long do people stay?

In the short term, 26% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+6% compared to overall) while on a longer time frame, 20% of people see themselves leaving within two years (+8% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.


Generally, I believe my workload is reasonable for my role

62% favorable

Work & Life Blend

I have seen positive changes taking place based on recent employee survey results

38% favorable


Day-to-day decisions here demonstrate that quality and improvement are top priorities

51% favorable

Service & Quality Focus
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.6 stars (-0.2)

Culture and Values

3.5 stars (-0.4)

Work Life Balance

3.5 stars (-0.3)

Compensation and Benefits

3.4 stars (-0.2)

Career Opportunities

3.3 stars (-0.2)

Recommend to Friend

61.0% (-10)

CEO Approval

80.0% (-4)

Are staff empowered with results?

Organizations in the Retail (United Kingdom) benchmark on average gave 11% of employees access to reports with their survey results. This is higher than average and demonstrates that organizations in this benchmark tend to be more transparent with their survey results to leaders and managers.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).

  • Retail (United Kingdom)


  • Global average


  • How does Retail (United Kingdom) compare?

    On the lower side, People in Retail United Kingdom had much lower favorable scores than average in Action, Feedback & Recognition, and Social Connection.

    Insights data provided by Culture Amp.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

    Build a world-class employee experience today

    Your browser is out of date. Our website is built to provide a faster, more engaging experience. Your browser may not support all of our features. Please update to the latest version of Microsoft Edge or contact your network administrator.

    Close browser update banner