The People & Culture Platform | Culture Amp

Marketing & Advertising (Female) 2020

The marketing and advertising benchmark is made up of organizations that create messaging and communciations for clients with the purpose of creating positive brand alliance and behaviour change. These organizations primarily produce and/or sell digitized or physical marketing and advertising content. This benchmark only includes Women employees. We use woman and man because most of our customers are using binary options.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Marketing and Advertising

    100%

Region breakdown

  • North America

    53%

  • Europe

    28%

  • Oceania

    11%

  • Asia

    4%

  • South America

    2%

  • MEA

    2%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

64% of Marketing and Advertising (Female) employees are engaged

This is the lowest scoring group compared with the overall average.


The average eNPS score for organizations in this benchmark is 12 and is in the bottom 24% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

[Company] motivates me to go beyond what I would in a similar role elsewhere

69%

Same as global average

I would recommend [Company] as a great place to work

82%

Same as global average

I am proud to work for [Company]

82%

4% below global average

I rarely think about looking for a job at another company

43%

12% below global average

I see myself still working at [Company] in two years' time

46%

17% below global average

The highest scoring question for Marketing & Advertising had 87% of Women agreeing that their manager genuinely cares about their wellbeing (+1% compared to overall) while they were generally most positive about Management.


Women in Marketing & Advertising were generally least favourable about Social Connection, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 23% of people disagreeing (+3% above average).

How long do people stay?

In the short term, 28% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+8% compared to overall) while on a longer time frame, 22% of people see themselves leaving within two years (+10% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

[Company] is in a position to really succeed over the next three years

69% favorable

Company Performance
2

I am appropriately involved in decisions that affect my work

68% favorable

Alignment & Involvement
3

I am included in decisions that affect my work

68% favorable

Decision Making
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.9 stars (+0.1)

Culture and Values

4.15 stars (+0.3)

Work Life Balance

4.05 stars (+0.2)

Compensation and Benefits

3.5 stars (-0.1)

Career Opportunities

3.75 stars (+0.2)

Recommend to Friend

78.0% (+7)

CEO Approval

90.0% (+6)

Are staff empowered with results?

Organizations in the Marketing and Advertising (Female) benchmark on average gave 16% of employees access to reports with their survey results. This is higher than average and demonstrates that organizations in this benchmark tend to be more transparent with their survey results to leaders and managers.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Marketing and Advertising (Female)


    16%

  • Global average


    10%



  • How does Marketing and Advertising (Female) compare?

    Women in Marketing & Advertising were much more positive than average regarding Action and Decision Making.


    On the lower side, Women in Marketing & Advertising had much lower favorable scores than average in Feedback & Recognition, Social Connection, and Fairness.

    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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