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Retail (North America) 2021

The retail benchmark represents a balance of newer and more traditional retail companies focused on a range of different retail products. Retail companies are often characterized by significant numbers of casual or part-time people and widely dispersed teams, stores and headquarters in many cases.

  • ~5m

    Questions answered
    in last 12 months

  • /
  • ~150

    Organizations

These insights represent ~5m questions answered from ~150 organizations, ranging in size from 10 to 14,200 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Retail

    26%

  • Consumer Goods

    21%

  • Apparel & Fashion

    17%

  • Consumer Services

    13%

  • Consumer Electronics

    8%

  • Furniture

    4%

  • Cosmetics

    3%

  • Luxury Goods & Jewelry

    3%

  • Business Supplies and Equipment

    3%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

72% of Retail (North America) employees are engaged

This is in the bottom 34% compared with the overall average.


The average eNPS score for organizations in this benchmark is 29 and is in the top 34% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I am proud to work for [Company]

87%

Same as global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

70%

1% below global average

I rarely think about looking for a job at another company

57%

2% below global average

I would recommend [Company] as a great place to work

81%

3% below global average

I see myself still working at [Company] in two years' time

64%

3% below global average

The highest scoring question for Retail North America had 89% of people agreeing that they know how their work contributes to the goals of [company] (-2% compared to overall) while they were generally most positive about Work & Life Blend.


People in Retail North America were generally least favourable about Action, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 13% of people disagreeing (+1% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Retail (North America) organizations.

1

Even when something bad happens (e.g., when I get critical feedback from my manager, I have a negative social interaction with a peer, etc.), I don't question whether or not I belong at [Company]

70% favorable


The factor this relates most closely to is Belonging

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Retail (North America) organizations.

1

Even when something bad happens (e.g., when I get critical feedback from my manager, I have a negative social interaction with a peer, etc.), I don't question whether or not I belong at [Company]

70% favorable

Belonging
2

I am happy with my current role relative to what was described to me

76% favorable

Alignment & Involvement
3

[Company] is in a position to really succeed over the next three years

76% favorable

Company Performance
4

I am satisfied with how decisions are made at [Company]

51% favorable

Decision Making
5

The leaders at [Company] demonstrate that people are important to the company's success

73% favorable

Leadership

How long do people stay?

In the short term, 21% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+3% compared to overall) while on a longer time frame, 12% of people see themselves leaving within two years (+2% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

Even when something bad happens (e.g., when I get critical feedback from my manager, I have a negative social interaction with a peer, etc.), I don't question whether or not I belong at [Company]

70% favorable

Belonging
2

I am happy with my current role relative to what was described to me

76% favorable

Alignment & Involvement
3

[Company] is in a position to really succeed over the next three years

76% favorable

Company Performance
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.7 stars (-0.1)

Culture and Values

3.7 stars (-0.2)

Work Life Balance

3.6 stars (-0.2)

Compensation and Benefits

3.5 stars (-0.1)

Career Opportunities

3.3 stars (-0.2)

Recommend to Friend

67.0% (-4)

CEO Approval

81.0% (-3)

How does Retail (North America) compare?

Organizations in Retail North America tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

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