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Retail 2021

The retail benchmark represents a balance of newer and more traditional retail companies focused on a range of different retail products. Retail companies are often characterized by significant numbers of casual or part-time people and widely dispersed teams, stores and headquarters in many cases.

  • ~17m

    Questions answered
    in last 12 months

  • /
  • ~200

    Organizations

These insights represent ~17m questions answered from ~200 organizations, ranging in size from 20 to 116,300 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Retail

    30%

  • Consumer Goods

    19%

  • Apparel & Fashion

    15%

  • Consumer Services

    13%

  • Consumer Electronics

    8%

  • Furniture

    4%

  • Cosmetics

    3%

Region breakdown

  • Oceania

    55%

  • North America

    34%

  • Europe

    7%

  • Asia

    3%

  • South America

    2%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

73% of Retail employees are engaged

This is in the bottom 42% compared with other industries.


The average eNPS score for organizations in this benchmark is 23 and is in the bottom 36% compared with other industries.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

[Company] motivates me to go beyond what I would in a similar role elsewhere

71%

Same as global average

I rarely think about looking for a job at another company

59%

Same as global average

I am proud to work for [Company]

87%

Same as global average

I see myself still working at [Company] in two years' time

65%

2% below global average

I would recommend [Company] as a great place to work

81%

3% below global average

The highest scoring question for Retail had 90% of people agreeing that they understand how their work contributes to [company]'s mission (-3% compared to overall) while they were generally most positive about Work & Life Blend.


People in Retail were generally least favourable about Action, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 12% of people disagreeing (+0% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Retail organizations.

1

Even when something bad happens (e.g., when I get critical feedback from my manager, I have a negative social interaction with a peer, etc.), I don't question whether or not I belong at [Company]

69% favorable


The factor this relates most closely to is Belonging

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Retail organizations.

1

Even when something bad happens (e.g., when I get critical feedback from my manager, I have a negative social interaction with a peer, etc.), I don't question whether or not I belong at [Company]

69% favorable

Belonging
2

Perspectives like mine are included in the decision making at [Company]

60% favorable

Decision Making
3

I understand how my work contributes to [Company]'s mission

90% favorable

Contribution to Broader Purpose
4

The leaders at [Company] demonstrate that people are important to the company's success

74% favorable

Leadership
5

[Company] is a great company for me to make a contribution to my development

75% favorable

Learning & Development

How long do people stay?

In the short term, 19% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+1% compared to overall) while on a longer time frame, 11% of people see themselves leaving within two years (+1% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

Even when something bad happens (e.g., when I get critical feedback from my manager, I have a negative social interaction with a peer, etc.), I don't question whether or not I belong at [Company]

69% favorable

Belonging
2

I know where to raise concerns or queries I have in relation to the COVID-19 Pandemic

88% favorable

Raising Concerns
3

Perspectives like mine are included in the decision making at [Company]

60% favorable

Decision Making
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.7 stars (-0.1)

Culture and Values

3.7 stars (-0.2)

Work Life Balance

3.6 stars (-0.2)

Compensation and Benefits

3.5 stars (-0.1)

Career Opportunities

3.3 stars (-0.2)

Recommend to Friend

67.0% (-4)

CEO Approval

81.0% (-3)

How does Retail compare?

Organizations in Retail tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

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