Consumer Goods July 2025
~570k
Questions answered
over 12 months- /
~40
Organizations
These insights represent ~570k questions answered from ~40 organizations, collected between July 2024 and June 2025.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Consumer Goods
Most represented regions in this benchmark
Europe
37%
Northern America
31%
Oceania
13%
MEA
10%
Asia
9%
Reported gender breakdown
Male
54%
Female
46%
Non-Binary
0.14%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
72% of Consumer Goods employees are engaged
This is in the top 43% compared with other industries.
The median eNPS score for organizations in this benchmark is 22 and is in the top 20% compared with other industries.
How does Consumer Goods compare?
People in Consumer Goods were much more positive than average regarding Company Performance, Growth, and Inclusion.
On the lower side, people in Consumer Goods had much lower favorable scores than average in Voice, Learning & Development, and Teamwork & Ownership.
People working in Consumer Goods are more engaged than Government Administration, Higher Education, Government, and Media Production & Publication. People working in Consumer Goods are less engaged than Banking and Engaging Growth.
The highest scoring question for Consumer Goods had 90% of people agreeing that they know how their work contributes to the goals of %[Company]% (+0% compared to overall) while they were generally most positive about Work & Life Blend.
People in Consumer Goods were generally least favourable about Action, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 25% of people disagreeing (+2% above average).
Which questions matter the most?
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Consumer Goods organizations.
1 The leaders at %[Company]% demonstrate that people are important to the company's success | Leadership |
2 I have confidence in the leaders at %[Company]% | Leadership |
3 %[Company]% effectively directs resources (funding, people and effort) towards company goals | Company Performance |
How long do people stay?
In the short term, 18% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-2% compared to overall) while on a longer time frame, 9% of people see themselves leaving within two years (-1% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
2%
3 months to 6 months
5%
6 months to less than 1 year
8%
1 to less than 2 years
16%
2 to less than 4 years
26%
4 to less than 6 years
10%
6 to less than 10 years
12%
Greater than 10 years
20%