Consumer Goods July 2026
~0.9m
Questions answered
over 12 months- /
~35
Organizations
These insights represent ~0.9m questions answered from ~35 organizations, collected between July 2025 and June 2026.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry.
Data provided by Culture Amp
Most represented industries in this benchmark
Consumer Goods
Most represented regions in this benchmark
Europe
46%
Asia
25%
Northern America
23%
Oceania
4%
Reported gender breakdown
Male
53%
Female
47%
Non-Binary
0.07%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
72% of Consumer Goods employees are engaged
This is in the top 43% compared with other industries.
The median eNPS score for organizations in this benchmark is 23 and is in the top 17% compared with other industries.
How does Consumer Goods compare?
People in Consumer Goods were much more positive than average regarding Company Performance and Growth.
On the lower side, people in Consumer Goods had much lower favorable scores than average in Learning & Development.
People working in Consumer Goods are more engaged than Local Councils AU & NZ, Local Councils Australia, Higher Education, and Government Administration. People working in Consumer Goods are less engaged than Health & Wellness and Engaging Growth.
The highest scoring question for Consumer Goods had 89% of people agreeing that they know how their work contributes to the goals of %[Company]% (+0% compared to overall) while they were generally most positive about Management.
People in Consumer Goods were generally least favourable about Action, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 18% of people disagreeing (+1% above average).
Which questions matter the most?
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Consumer Goods organizations.
1 I have confidence in the leaders at %[Company]% | Leadership |
2 %[Company]% effectively directs resources (funding, people and effort) towards company goals | Company Performance |
3 The leaders at %[Company]% demonstrate that people are important to the company's success | Leadership |
How long do people stay?
In the short term, 18% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-1% compared to overall) while on a longer time frame, 9% of people see themselves leaving within two years (-1% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
2%
3 months to 6 months
3%
6 months to less than 1 year
7%
1 to less than 2 years
11%
2 to less than 4 years
19%
4 to less than 6 years
16%
6 to less than 10 years
13%
Greater than 10 years
29%
Solutions
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