Media & Marketing (100-200) July 2025
Emerging
Benchmark status
We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising, Public Relations & Communications, Online Media
Most represented regions in this benchmark
Northern America
36%
Europe
34%
MEA
15%
Oceania
12%
Asia
3%
Reported gender breakdown
Female
59%
Male
41%
Non-Binary
0.08%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
67% of Media and Marketing (100-200) employees are engaged
This is in the bottom 43% compared with other industries.
The median eNPS score for organizations in this benchmark is 8 and is in the bottom 12% compared with other industries.
How does Media and Marketing (100-200) compare?
People in Media & Marketing (100-200) were much more positive than average regarding Innovation.
On the lower side, people in Media & Marketing (100-200) had much lower favorable scores than average in Action, Leadership, and Social Connection.
People working in Media & Marketing (100-200) are less engaged than Construction & Heavy Industry, Medical Devices, Tech: Manufacturing & Research, and Apparel & Fashion.
The highest scoring question for Media & Marketing (100-200) had 91% of people agreeing that they know how their work contributes to the goals of %[Company]% (+2% compared to overall) while they were generally most positive about Management.
People in Media & Marketing (100-200) were generally least favourable about Action, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 29% of people disagreeing (+6% above average).
How long do people stay?
In the short term, 20% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+0% compared to overall) while on a longer time frame, 12% of people see themselves leaving within two years (+2% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
3%
3 months to 6 months
5%
6 months to less than 1 year
12%
1 to less than 2 years
19%
2 to less than 4 years
29%
4 to less than 6 years
13%
6 to less than 10 years
13%
Greater than 10 years
8%