Marketing & Advertising Asia July 2025
Emerging
Benchmark status
We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising
Reported gender breakdown
Male
54%
Female
46%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
70% of Marketing and Advertising Asia employees are engaged
This is in the top 34% compared with the overall average.
The median eNPS score for organizations in this benchmark is 12 and is in the bottom 44% compared with the overall average.
How does Marketing and Advertising Asia compare?
People in Marketing & Advertising Asia were much more positive than average regarding Feedback & Recognition, Company Performance, and Collaboration & Communication.
On the lower side, people in Marketing & Advertising Asia had much lower favorable scores than average in Work & Life Blend.
People working in Marketing & Advertising Asia are more engaged than Nonprofit Organization Management Europe, Hungary, Germany (200-500), and Turkey 1000+. People working in Marketing & Advertising Asia are less engaged than Manufacturing Eastern Europe, Finance East Asia, Asia (1000-5000), and Finance Southeast Asia.
The highest scoring question for Marketing & Advertising Asia had 93% of people agreeing that they know how their work contributes to the goals of %[Company]% (+4% compared to overall) while they were generally most positive about Teamwork & Ownership.
People in Marketing & Advertising Asia were generally least favourable about Leadership, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 20% of people disagreeing (-3% below average).
How long do people stay?
In the short term, 16% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-4% compared to overall) while on a longer time frame, 10% of people see themselves leaving within two years (+0% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
1%
3 months to 6 months
5%
6 months to less than 1 year
10%
1 to less than 2 years
24%
2 to less than 4 years
37%
4 to less than 6 years
11%
6 to less than 10 years
8%
Greater than 10 years
4%