Marketing & Advertising Asia July 2026
~165k
Questions answered
over 12 months- /
~30
Organizations
These insights represent ~165k questions answered from ~30 organizations, collected between July 2025 and June 2026.
To ensure accuracy and stability of Emerging benchmarks we may use statistical sampling methods. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising
Reported gender breakdown
Male
55%
Female
45%
Non-Binary
0.01%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
69% of Marketing and Advertising Asia employees are engaged
This is in the top 47% compared with the overall average.
The median eNPS score for organizations in this benchmark is 9 and is in the bottom 32% compared with the overall average.
How does Marketing and Advertising Asia compare?
People in Marketing & Advertising Asia were much more positive than average regarding Action and Innovation.
On the lower side, people in Marketing & Advertising Asia had much lower favorable scores than average in Social Connection, Learning & Development, and Alignment & Involvement.
People working in Marketing & Advertising Asia are more engaged than Management Consulting United Kingdom, Management Consulting Europe, Information Technology & Services Germany, and Consulting & Staffing United Kingdom. People working in Marketing & Advertising Asia are less engaged than Hospital & Health Care North America, Manufacturing Canada, Africa > 5000, and Professional Services Latin America.
The highest scoring question for Marketing & Advertising Asia had 88% of people agreeing that We are genuinely supported if they choose to make use of flexible working arrangements (+4% compared to overall) while they were generally most positive about Management.
People in Marketing & Advertising Asia were generally least favourable about Action, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 29% of people disagreeing (+6% above average).
How long do people stay?
In the short term, 18% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-1% compared to overall) while on a longer time frame, 10% of people see themselves leaving within two years (+0% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
1%
3 months to 6 months
4%
6 months to less than 1 year
9%
1 to less than 2 years
20%
2 to less than 4 years
29%
4 to less than 6 years
18%
6 to less than 10 years
13%
Greater than 10 years
5%