The Employee Experience Platform | Culture Amp

Marketing & Advertising Asia, July 2024

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Most represented industries in this benchmark

  • Marketing & Advertising

    100%

Reported gender breakdown

  • Female

    53%

  • Male

    47%

  • Non-Binary

    0.04%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

72% of Marketing and Advertising Asia employees are engaged

This is in the top 41% compared with the overall average.


The median eNPS score for organizations in this benchmark is 15 and is in the bottom 41% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I would recommend [Company] as a great place to work

78%

3% below global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

75%

7% above global average

I am proud to work for [Company]

86%

2% above global average

I rarely think about looking for a job at another company

59%

3% above global average

I see myself still working at [Company] in two years time

64%

2% below global average

The highest scoring question for Marketing & Advertising Asia had 88% of people agreeing that they know how their work contributes to the goals of [Company] (-2% compared to overall) while they were generally most positive about Management.


People in Marketing & Advertising Asia were generally least favourable about Action, and were most negative towards 'I believe my total compensation base salaryany bonusesbenefitsequity is fair relative to similar roles at other companies' with 18% of people disagreeing (-5% below average).

How long do people stay?

In the short term, 15% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-5% compared to overall) while on a longer time frame, 11% of people see themselves leaving within two years (+1% compared to overall).

Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.7 stars (-0.1)

Senior Leadership

3.5 stars (+0.5)

Diversity and Inclusion

3.9 stars (+0)

Culture and Values

3.5 stars (+0.1)

Work Life Balance

3.2 stars (-0.2)

Compensation and Benefits

3.7 stars (+0.5)

Career Opportunities

3.7 stars (+0.7)

Recommend to Friend

71.0% (+3.0)

CEO Approval

84.0% (+3.0)

Understanding Tenure distributions

Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.

The tenure composition of a benchmark can influence overall scores.

Tenure distributions

  • Less than 6 months

    13%

  • 6 months to less than 1 year

    15%

  • 1 to less than 2 years

    26%

  • 2 to less than 4 years

    22%

  • 4 to less than 6 years

    10%

  • 6 to 10 years

    8%

  • Greater than 10 years

    6%

Questions included in Marketing and Advertising Asia

Some of Engagement questions

Display all questions
  • At [Company] there is open and honest twoway communication

  • At [Company] we act on promising new or innovative ideas

  • Generally I believe my workload is reasonable for my role

  • Generally the right people are rewarded and recognized at [Company]

  • I am appropriately involved in decisions that affect my work

  • I am happy with my current role relative to what was described to me

  • I am included in decisions that affect my work

  • I am proud to work for [Company]

  • I believe action will take place as a result of this survey

  • I believe my total compensation base salaryany bonusesbenefitsequity is fair relative to similar roles at other companies

  • I believe there are good career opportunities for me at [Company]

  • I can be my authentic self at work

  • I feel I am part of a team

  • I feel like I belong at [Company]

  • I have access to the learning and development I need to do my job well

  • I have access to the things I need to do my job well

  • I have seen positive changes taking place based on recent employee survey results

  • I know how my work contributes to the goals of [Company]

  • I know what I need to do to be successful in my role

  • I rarely think about looking for a job at another company

  • I receive appropriate recognition for good work at [Company]

  • I see myself still working at [Company] in two years time

  • I would recommend [Company] as a great place to work

  • Most of the systems and processes here support us getting our work done effectively

  • My job performance is evaluated fairly

  • My manager genuinely cares about my wellbeing

  • My manager gives me useful feedback on how well I am performing

  • My manager is a great role model for employees

  • My manager keeps me informed about what is happening at [Company]

  • My manager or someone in management has shown a genuine interest in my career aspirations

  • Other departments at [Company] collaborate well with us to get the job done

  • The leaders at [Company] demonstrate that people are important to the companys success

  • The leaders at [Company] have communicated a vision that motivates me

  • The leaders at [Company] keep people informed about what is happening

  • The products and services [Company] provides are as good as or better than our main competitors

  • We acknowledge people who deliver outstanding service here

  • We are encouraged to be innovative even though some of our initiatives may not succeed

  • We have enough autonomy to perform our jobs effectively

  • We hold ourselves and our team members accountable for results

  • When it is clear that someone is not delivering in their role we do something about it

  • Workloads are divided fairly among people where I work

  • [Company] is in a position to really succeed over the next three years

  • [Company] motivates me to go beyond what I would in a similar role elsewhere

  • [Company]s commitment to social responsibility eg community support sustainability etc is genuine

How does Marketing and Advertising Asia compare?

People in Marketing & Advertising Asia were much more positive than average regarding Feedback & Recognition, Company Performance, and Collaboration & Communication.


On the lower side, people in Marketing & Advertising Asia had much lower favorable scores than average in Social Connection and Work & Life Blend.

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