Marketing & Advertising APAC July 2026
~470k
Questions answered
over 12 months- /
~45
Organizations
These insights represent ~470k questions answered from ~45 organizations, collected between July 2025 and June 2026.
To ensure accuracy and stability of Emerging benchmarks we may use statistical sampling methods. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising
Reported gender breakdown
Male
54%
Female
46%
Non-Binary
0.02%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
71% of Marketing and Advertising APAC employees are engaged
This is in the top 44% compared with the overall average.
The median eNPS score for organizations in this benchmark is 14 and is in the bottom 48% compared with the overall average.
How does Marketing and Advertising APAC compare?
People in Marketing & Advertising APAC were much more positive than average regarding Feedback & Recognition, Service & Quality Focus, and Collaboration & Communication.
On the lower side, people in Marketing & Advertising APAC had much lower favorable scores than average in Social Connection.
People working in Marketing & Advertising APAC are more engaged than Management Consulting United Kingdom, Management Consulting Europe, Information Technology & Services Germany, and Consulting & Staffing United Kingdom. People working in Marketing & Advertising APAC are less engaged than United States (0-100), Resources & Utilities United States, Construction & Heavy Industry United States, and Tech: Manufacturing & Research United States.
The highest scoring question for Marketing & Advertising APAC had 88% of people agreeing that they know how their work contributes to the goals of %[Company]% (-2% compared to overall) while they were generally most positive about Management.
People in Marketing & Advertising APAC were generally least favourable about Action, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 26% of people disagreeing (+3% above average).
How long do people stay?
In the short term, 16% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-3% compared to overall) while on a longer time frame, 9% of people see themselves leaving within two years (-1% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
1%
3 months to 6 months
4%
6 months to less than 1 year
9%
1 to less than 2 years
19%
2 to less than 4 years
28%
4 to less than 6 years
17%
6 to less than 10 years
14%
Greater than 10 years
7%