Marketing & Advertising APAC January 2026
Emerging
Benchmark status
We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising
Reported gender breakdown
Male
61%
Female
38%
Non-Binary
0.15%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
71% of Marketing and Advertising APAC employees are engaged
This is in the top 41% compared with the overall average.
The median eNPS score for organizations in this benchmark is 14 and is in the bottom 49% compared with the overall average.
How does Marketing and Advertising APAC compare?
People in Marketing & Advertising APAC were much more positive than average regarding Action, Feedback & Recognition, and Service & Quality Focus.
On the lower side, people in Marketing & Advertising APAC had much lower favorable scores than average in Social Connection.
People working in Marketing & Advertising APAC are more engaged than Nonprofit Organization Management United Kingdom, Creative & Media Central Europe, Manufacturing Japan, and Computer Software Benelux. People working in Marketing & Advertising APAC are less engaged than South Asia > 5000, Professional Services United States, Computer & Network Security, and East Asia (200-500).
The highest scoring question for Marketing & Advertising APAC had 91% of people agreeing that they know how their work contributes to the goals of %[Company]% (+2% compared to overall) while they were generally most positive about Management.
People in Marketing & Advertising APAC were generally least favourable about Action, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 23% of people disagreeing (+0% above average).
How long do people stay?
In the short term, 17% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-3% compared to overall) while on a longer time frame, 10% of people see themselves leaving within two years (+0% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
1%
3 months to 6 months
4%
6 months to less than 1 year
9%
1 to less than 2 years
20%
2 to less than 4 years
31%
4 to less than 6 years
12%
6 to less than 10 years
13%
Greater than 10 years
11%