Creative & Media Asia January 2026
~350k
Questions answered
over 12 months- /
~50
Organizations
These insights represent ~350k questions answered from ~50 organizations, collected between January 2025 and December 2025.
To ensure accuracy and stability of Emerging benchmarks we may use statistical sampling methods. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising, Public Relations & Communications, Publishing, Online Media, Broadcast Media, Design, Music
Reported gender breakdown
Male
52%
Female
48%
Non-Binary
0.02%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
70% of Creative and Media Asia employees are engaged
This is in the top 44% compared with the overall average.
The median eNPS score for organizations in this benchmark is 15 and is in the top 50% compared with the overall average.
How does Creative and Media Asia compare?
People in Creative & Media Asia were much more positive than average regarding Feedback & Recognition, Service & Quality Focus, and Innovation.
On the lower side, people in Creative & Media Asia had much lower favorable scores than average in Social Connection, Voice, and Work & Life Blend.
People working in Creative & Media Asia are more engaged than Nonprofit Organization Management United Kingdom, Creative & Media Central Europe, Manufacturing Japan, and Computer Software Benelux. People working in Creative & Media Asia are less engaged than Financial Services, Management Consulting APAC, Financial Services (200-500), and Management Consulting North America.
The highest scoring question for Creative & Media Asia had 89% of people agreeing that they know how their work contributes to the goals of %[Company]% (+0% compared to overall) while they were generally most positive about Management.
People in Creative & Media Asia were generally least favourable about Action, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 23% of people disagreeing (+0% above average).
How long do people stay?
In the short term, 19% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-1% compared to overall) while on a longer time frame, 12% of people see themselves leaving within two years (+2% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
1%
3 months to 6 months
4%
6 months to less than 1 year
11%
1 to less than 2 years
21%
2 to less than 4 years
30%
4 to less than 6 years
12%
6 to less than 10 years
12%
Greater than 10 years
8%