Creative & Media 1000+ July 2026
~3.5m
Questions answered
over 12 months- /
~40
Organizations
These insights represent ~3.5m questions answered from ~40 organizations, collected between July 2025 and June 2026.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising, Broadcast Media, Publishing, Public Relations & Communications, Newspapers, Online Media, Performing Arts
Most represented regions in this benchmark
Europe
37%
Northern America
37%
Asia
10%
MEA
9%
Latin America
4%
Reported gender breakdown
Male
51%
Female
49%
Non-Binary
0.04%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
64% of Creative and Media 1000+ employees are engaged
This is in the bottom 28% compared with other industries.
The median eNPS score for organizations in this benchmark is 2 and is in the bottom 3% compared with other industries.
How does Creative and Media 1000+ compare?
People in Creative & Media 1000+ were much more positive than average regarding Growth.
On the lower side, people in Creative & Media 1000+ had much lower favorable scores than average in Action, Feedback & Recognition, and Company Performance.
People working in Creative & Media 1000+ are less engaged than Marketing & Advertising, Gambling & Casinos, Media & Marketing, and Creative & Media.
The highest scoring question for Creative & Media 1000+ had 85% of people agreeing that their manager genuinely cares about their wellbeing (-2% compared to overall) while they were generally most positive about Management.
People in Creative & Media 1000+ were generally least favourable about Action, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 36% of people disagreeing (+13% above average).
Which questions matter the most?
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media 1000+ organizations.
1 %[Company]% effectively directs resources (funding, people and effort) towards company goals | Company Performance |
2 The products and services %[Company]% provides are as good as, or better than, our main competitors | Company Performance |
3 The leaders at %[Company]% have communicated a vision that motivates me | Leadership |
How long do people stay?
In the short term, 24% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+5% compared to overall) while on a longer time frame, 12% of people see themselves leaving within two years (+2% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
1%
3 months to 6 months
4%
6 months to less than 1 year
8%
1 to less than 2 years
14%
2 to less than 4 years
24%
4 to less than 6 years
14%
6 to less than 10 years
15%
Greater than 10 years
18%