Creative & Media 1000+ January 2026
~3.5m
Questions answered
over 12 months- /
~45
Organizations
These insights represent ~3.5m questions answered from ~45 organizations, collected between January 2025 and December 2025.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising, Broadcast Media, Public Relations & Communications, Newspapers, Online Media, Publishing, Design, Media Production, Motion Pictures & Film, Performing Arts
Most represented regions in this benchmark
Europe
40%
Northern America
24%
Asia
11%
MEA
10%
Oceania
9%
Latin America
6%
Reported gender breakdown
Male
50%
Female
50%
Non-Binary
0.1%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
64% of Creative and Media 1000+ employees are engaged
This is in the bottom 28% compared with other industries.
The median eNPS score for organizations in this benchmark is 2 and is in the bottom 4% compared with other industries.
How does Creative and Media 1000+ compare?
On the lower side, people in Creative & Media 1000+ had much lower favorable scores than average in Action, Company Performance, and Collaboration & Communication.
People working in Creative & Media 1000+ are less engaged than Education Management, Education, Utilities, and Internet.
The highest scoring question for Creative & Media 1000+ had 84% of people agreeing that they know how their work contributes to the goals of %[Company]% (-5% compared to overall) while they were generally most positive about Management.
People in Creative & Media 1000+ were generally least favourable about Action, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 33% of people disagreeing (+9% above average).
Which questions matter the most?
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media 1000+ organizations.
1 The products and services %[Company]% provides are as good as, or better than, our main competitors | Company Performance |
2 The leaders at %[Company]% keep people informed about what is happening | Leadership |
3 I believe there are good career opportunities for me at %[Company]% | Learning & Development |
How long do people stay?
In the short term, 24% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+4% compared to overall) while on a longer time frame, 14% of people see themselves leaving within two years (+4% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
3%
3 months to 6 months
5%
6 months to less than 1 year
9%
1 to less than 2 years
15%
2 to less than 4 years
26%
4 to less than 6 years
11%
6 to less than 10 years
14%
Greater than 10 years
17%