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Creative & Media (100-200) July 2026

  • ~150k

    Questions answered
    over 12 months

  • ~45

    Organizations

These insights represent ~150k questions answered from ~45 organizations, collected between July 2025 and June 2026.

To ensure accuracy and stability of Emerging benchmarks we may use statistical sampling methods. Read more about the methodology.

Data provided by Culture Amp

Most represented industries in this benchmark

Marketing & Advertising, Online Media, Publishing, Broadcast Media, Performing Arts, Media Production

Most represented regions in this benchmark

  • Northern America

    37%

  • Europe

    36%

  • Oceania

    22%

  • MEA

    2%

Reported gender breakdown

  • Female

    53%

  • Male

    47%

  • Non-Binary

    0.12%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

72% of Creative and Media (100-200) employees are engaged

This is in the top 43% compared with other industries.


The median eNPS score for organizations in this benchmark is 10 and is in the bottom 15% compared with other industries.

How does Creative and Media (100-200) compare?

People in Creative & Media (100-200) were much more positive than average regarding Collaboration & Communication and Innovation.


On the lower side, people in Creative & Media (100-200) had much lower favorable scores than average in Workplace Engagement.

People working in Creative & Media (100-200) are more engaged than Local Councils AU & NZ, Local Councils Australia, Higher Education, and Government Administration. People working in Creative & Media (100-200) are less engaged than Health & Wellness and Engaging Growth.

The highest scoring question for Creative & Media (100-200) had 91% of people agreeing that their manager genuinely cares about their wellbeing (+4% compared to overall) while they were generally most positive about Management.


People in Creative & Media (100-200) were generally least favourable about Action, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 26% of people disagreeing (+3% above average).

How long do people stay?

In the short term, 19% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+0% compared to overall) while on a longer time frame, 10% of people see themselves leaving within two years (+0% compared to overall).

Understanding Tenure distributions

Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.

The tenure composition of a benchmark can influence overall scores.

Tenure distributions

  • Less than 3 months

    4%

  • 3 months to 6 months

    6%

  • 6 months to less than 1 year

    12%

  • 1 to less than 2 years

    18%

  • 2 to less than 4 years

    25%

  • 4 to less than 6 years

    14%

  • 6 to less than 10 years

    11%

  • Greater than 10 years

    10%

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