Creative & Media (0-100) July 2025
Emerging
Benchmark status
We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising, Design, Online Media, Public Relations & Communications, Publishing, Media Production, Broadcast Media
Most represented regions in this benchmark
Northern America
44%
Europe
35%
Oceania
17%
Asia
2%
Reported gender breakdown
Female
53%
Male
47%
Non-Binary
0.04%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
74% of Creative and Media (0-100) employees are engaged
This is in the top 40% compared with other industries.
The median eNPS score for organizations in this benchmark is 27 and is in the top 3% compared with other industries.
How does Creative and Media (0-100) compare?
People in Creative & Media (0-100) were much more positive than average regarding Action, Company Performance, and Leadership.
On the lower side, people in Creative & Media (0-100) had much lower favorable scores than average in Social Connection.
People working in Creative & Media (0-100) are more engaged than Government Administration, Higher Education, Government, and Media Production & Publication. People working in Creative & Media (0-100) are less engaged than Engaging Growth.
The highest scoring question for Creative & Media (0-100) had 91% of people agreeing that they know how their work contributes to the goals of %[Company]% (+2% compared to overall) while they were generally most positive about Work & Life Blend.
People in Creative & Media (0-100) were generally least favourable about Action, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 23% of people disagreeing (+0% above average).
How long do people stay?
In the short term, 16% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-4% compared to overall) while on a longer time frame, 8% of people see themselves leaving within two years (-2% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
3%
3 months to 6 months
6%
6 months to less than 1 year
11%
1 to less than 2 years
18%
2 to less than 4 years
30%
4 to less than 6 years
12%
6 to less than 10 years
12%
Greater than 10 years
8%