Thailand January 2026
Emerging
Benchmark status
We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Computer Software, Internet, Marketing & Advertising, Leisure, Travel & Tourism, Financial Services, Information Technology & Services, Nonprofit Organization Management, Pharmaceuticals, Human Resources, Computer & Network Security
Reported gender breakdown
Female
65%
Male
35%
Non-Binary
0.01%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
70% of Thailand employees are engaged
This is in the top 50% compared with other regions.
The median eNPS score for organizations in this benchmark is 13 and is in the top 37% compared with other countries.
How does Thailand compare?
People in Thailand were much more positive than average regarding Action, Feedback & Recognition, and Collaboration & Communication.
On the lower side, people in Thailand had much lower favorable scores than average in Voice and Company Performance.
People working in Thailand are more engaged than Hungary, Netherlands, Denmark, and Germany. People working in Thailand are less engaged than Costa Rica, Vietnam, Mexico, and Brazil.
The highest scoring question for Thailand had 92% of people agreeing that they know what they need to do to be successful in their role (+5% compared to overall) while they were generally most positive about Work & Life Blend.
People in Thailand were generally least favourable about Voice, and were most negative towards 'I rarely think about looking for a job at another company' with 14% of people disagreeing (-6% below average).
How long do people stay?
In the short term, 14% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-6% compared to overall) while on a longer time frame, 8% of people see themselves leaving within two years (-2% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
2%
3 months to 6 months
3%
6 months to less than 1 year
4%
1 to less than 2 years
8%
2 to less than 4 years
18%
4 to less than 6 years
7%
6 to less than 10 years
14%
Greater than 10 years
45%