Thailand July 2025
Emerging
Benchmark status
We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Information Technology & Services, Marketing & Advertising, Internet, Logistics & Supply Chain, Consumer Goods, Computer Software, Nonprofit Organization Management, Design, Hospitality, Financial Services
Reported gender breakdown
Female
65%
Male
35%
Non-Binary
0.19%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
71% of Thailand employees are engaged
This is in the top 48% compared with other regions.
The median eNPS score for organizations in this benchmark is 13 and is in the top 37% compared with other countries.
How does Thailand compare?
People in Thailand were much more positive than average regarding Action, Feedback & Recognition, and Leadership.
On the lower side, people in Thailand had much lower favorable scores than average in Your Manager, Voice, and Work & Life Blend.
People working in Thailand are more engaged than Hungary, Turkey, Belgium, and Netherlands. People working in Thailand are less engaged than Kenya, Mexico, Vietnam, and India.
The highest scoring question for Thailand had 91% of people agreeing that they know how their work contributes to the goals of %[Company]% (+1% compared to overall) while they were generally most positive about Management.
People in Thailand were generally least favourable about Voice, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 17% of people disagreeing (-6% below average).
How long do people stay?
In the short term, 16% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-4% compared to overall) while on a longer time frame, 9% of people see themselves leaving within two years (-1% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
1%
3 months to 6 months
3%
6 months to less than 1 year
7%
1 to less than 2 years
14%
2 to less than 4 years
20%
4 to less than 6 years
8%
6 to less than 10 years
14%
Greater than 10 years
33%