Retail July 2026
~9m
Questions answered
over 12 months- /
~200
Organizations
These insights represent ~9m questions answered from ~200 organizations, collected between July 2025 and June 2026.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry.
Data provided by Culture Amp
Most represented industries in this benchmark
Retail, Apparel & Fashion, Consumer Goods, Cosmetics, Packaging & Containers, Furniture, Luxury Goods & Jewelry
Most represented regions in this benchmark
Oceania
55%
Northern America
23%
Europe
12%
Asia
5%
MEA
4%
Reported gender breakdown
Female
54%
Male
46%
Non-Binary
0.04%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
70% of Retail employees are engaged
This is in the bottom 48% compared with other industries.
The median eNPS score for organizations in this benchmark is 19 and is in the top 33% compared with other industries.
How does Retail compare?
People in Retail were much more positive than average regarding Ownership.
On the lower side, people in Retail had much lower favorable scores than average in Equity, Voice, and Learning & Development.
People working in Retail are more engaged than Local Councils AU & NZ, Local Councils Australia, Higher Education, and Government Administration. People working in Retail are less engaged than Financial Services, Biotechnology & Medical Devices, Legal, and Tech: Manufacturing & Research.
The highest scoring question for Retail had 89% of people agreeing that they understand how their work contributes to %[Company]%'s mission (-4% compared to overall) while they were generally most positive about Contribution to Broader Purpose.
People in Retail were generally least favourable about Equity, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 26% of people disagreeing (+3% above average).
Which questions matter the most?
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Retail organizations.
1 I have confidence in the leaders at %[Company]% | Leadership |
2 The leaders at %[Company]% have communicated a vision that motivates me | Leadership |
3 The leaders at %[Company]% demonstrate that people are important to the company's success | Leadership |
How long do people stay?
In the short term, 20% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+1% compared to overall) while on a longer time frame, 11% of people see themselves leaving within two years (+1% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
3%
3 months to 6 months
4%
6 months to less than 1 year
10%
1 to less than 2 years
16%
2 to less than 4 years
23%
4 to less than 6 years
13%
6 to less than 10 years
12%
Greater than 10 years
20%