The Employee Experience Platform | Culture Amp

Retail New Zealand, July 2023

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Most represented industries in this benchmark

  • Retail


  • Apparel & Fashion


  • Consumer Goods


  • Consumer Electronics


  • Consumer Services


  • Packaging & Containers


Reported gender breakdown

  • Female


  • Male


  • Non-Binary


Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

62% of Retail New Zealand employees are engaged

This is in the bottom 40% compared with the overall average.

The average eNPS score for organizations in this benchmark is 6 and is in the bottom 10% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I would recommend [Company] as a great place to work


7% below global average

[Company] motivates me to go beyond what I would in a similar role elsewhere


9% below global average

I am proud to work for [Company]


9% below global average

I rarely think about looking for a job at another company


10% below global average

I see myself still working at [Company] in two years time


19% below global average

The highest scoring question for Retail New Zealand had 92% of people agreeing that they know what they need to do to be successful in their role (+5% compared to overall) while they were generally most positive about Alignment & Involvement.

People in Retail New Zealand were generally least favourable about Action, and were most negative towards 'I rarely think about looking for a job at another company' with 24% of people disagreeing (+5% above average).

How long do people stay?

In the short term, 24% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+6% compared to overall) while on a longer time frame, 22% of people see themselves leaving within two years (+12% compared to overall).

Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.6 stars (-0.2)

Senior Leadership

2.9 stars (-0.2)

Diversity and Inclusion

3.0 stars (-0.9)

Culture and Values

3.4 stars (-0.1)

Work Life Balance

3.6 stars (+0.1)

Compensation and Benefits

3.3 stars (+0)

Career Opportunities

2.9 stars (-0.3)

Recommend to Friend

52.0% (-20.0)

CEO Approval

70.0% (-13.0)

Understanding Tenure distributions

Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.

The tenure composition of a benchmark can influence overall scores.

Tenure distributions

  • Less than 6 months


  • 6 months to less than 1 year


  • 1 to less than 2 years


  • 2 to less than 4 years


  • 4 to less than 6 years


  • 6 to 10 years


  • Greater than 10 years


Questions included in Retail New Zealand

Most of Engagement questions

Display all questions
  • At [Company] there is open and honest twoway communication

  • At [Company] we act on promising new or innovative ideas

  • Daytoday decisions here demonstrate that quality and improvement are top priorities

  • Generally I believe my workload is reasonable for my role

  • Generally the right people are rewarded and recognized at [Company]

  • I am able to arrange time out from work when I need to

  • I am appropriately involved in decisions that affect my work

  • I am given opportunities to develop skills relevant to my interests

  • I am happy with my current role relative to what was described to me

  • I am included in decisions that affect my work

  • I am proud to work for [Company]

  • I believe action will take place as a result of this survey

  • I believe there are good career opportunities for me at [Company]

  • I feel I am part of a team

  • I have access to the learning and development I need to do my job well

  • I have access to the things I need to do my job well

  • I have confidence in the leaders at [Company]

  • I know how my work contributes to the goals of [Company]

  • I know what I need to do to be successful in my role

  • I rarely think about looking for a job at another company

  • I receive appropriate recognition for good work at [Company]

  • I see myself still working at [Company] in two years time

  • I would recommend [Company] as a great place to work

  • Most of the systems and processes here support us getting our work done effectively

  • Most people here make a good effort to consult other staff where appropriate

  • My job performance is evaluated fairly

  • My manager genuinely cares about my wellbeing

  • My manager gives me useful feedback on how well I am performing

  • My manager is a great role model for employees

  • My manager keeps me informed about what is happening at [Company]

  • My manager or someone in management has shown a genuine interest in my career aspirations

  • Other departments at [Company] collaborate well with us to get the job done

  • Our physical workspace is enjoyable to work in

  • The information I need to do my job effectively is readily available

  • The leaders at [Company] demonstrate that people are important to the companys success

  • The leaders at [Company] have communicated a vision that motivates me

  • The leaders at [Company] keep people informed about what is happening

  • The products and services [Company] provides are as good as or better than our main competitors

  • We acknowledge people who deliver outstanding service here

  • We are encouraged to be innovative even though some of our initiatives may not succeed

  • We have enough autonomy to perform our jobs effectively

  • We hold ourselves and our team members accountable for results

  • When it is clear that someone is not delivering in their role we do something about it

  • Workloads are divided fairly among people where I work

  • [Company] effectively directs resources funding people and effort towards company goals

  • [Company] is a great company for me to make a contribution to my development

  • [Company] is in a position to really succeed over the next three years

  • [Company] motivates me to go beyond what I would in a similar role elsewhere

  • [Company] really allows us to make a positive difference

  • [Company]s commitment to social responsibility eg community support sustainability etc is genuine

How does Retail New Zealand compare?

People in Retail New Zealand were much more positive than average regarding Alignment & Involvement.

On the lower side, people in Retail New Zealand had much lower favorable scores than average in Action, Feedback & Recognition, and Engagement.

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