Media & Marketing North America July 2025
~785k
Questions answered
over 12 months- /
~75
Organizations
These insights represent ~785k questions answered from ~75 organizations, collected between July 2024 and June 2025.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising, Public Relations & Communications, Online Media
Reported gender breakdown
Female
57%
Male
42%
Non-Binary
0.08%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
66% of Media and Marketing North America employees are engaged
This is in the top 47% compared with the overall average.
The median eNPS score for organizations in this benchmark is 5 and is in the bottom 23% compared with the overall average.
How does Media and Marketing North America compare?
People in Media & Marketing North America were much more positive than average regarding Decision Making, Service & Quality Focus, and Collaboration & Communication.
On the lower side, people in Media & Marketing North America had much lower favorable scores than average in Equity, Company Performance, and Leadership.
People working in Media & Marketing North America are more engaged than Nonprofit Organization Management Europe, Hungary, Germany (200-500), and Turkey 1000+. People working in Media & Marketing North America are less engaged than APAC 1000+, Finance Oceania, Consumer Goods & Services, and Media & Marketing APAC.
The highest scoring question for Media & Marketing North America had 90% of people agreeing that We are genuinely supported if they choose to make use of flexible working arrangements (+7% compared to overall) while they were generally most positive about Management.
People in Media & Marketing North America were generally least favourable about Equity, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 31% of people disagreeing (+8% above average).
Which questions matter the most?
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Media and Marketing North America organizations.
1 The leaders at %[Company]% have communicated a vision that motivates me | Leadership |
2 The leaders at %[Company]% demonstrate that people are important to the company's success | Leadership |
3 Generally, the right people are rewarded and recognized at %[Company]% | Feedback & Recognition |
How long do people stay?
In the short term, 23% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+3% compared to overall) while on a longer time frame, 10% of people see themselves leaving within two years (+0% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
1%
3 months to 6 months
4%
6 months to less than 1 year
9%
1 to less than 2 years
15%
2 to less than 4 years
35%
4 to less than 6 years
13%
6 to less than 10 years
12%
Greater than 10 years
10%