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Media & Marketing North America July 2026

  • ~740k

    Questions answered
    over 12 months

  • ~90

    Organizations

These insights represent ~740k questions answered from ~90 organizations, collected between July 2025 and June 2026.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry.

Data provided by Culture Amp

Most represented industries in this benchmark

Marketing & Advertising, Online Media, Public Relations & Communications

Reported gender breakdown

  • Female

    54%

  • Male

    46%

  • Non-Binary

    0.11%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

69% of Media and Marketing North America employees are engaged

This is in the top 46% compared with the overall average.


The median eNPS score for organizations in this benchmark is 13 and is in the bottom 44% compared with the overall average.

How does Media and Marketing North America compare?

People in Media & Marketing North America were much more positive than average regarding Action, Voice, and Innovation.


On the lower side, people in Media & Marketing North America had much lower favorable scores than average in Equity, Company Performance, and Leadership.

People working in Media & Marketing North America are more engaged than Management Consulting United Kingdom, Management Consulting Europe, Information Technology & Services Germany, and Consulting & Staffing United Kingdom. People working in Media & Marketing North America are less engaged than Investment Management Australia, Professional Services East Asia, Medical Devices, and Financial Services Canada.

The highest scoring question for Media & Marketing North America had 91% of people agreeing that their manager genuinely cares about their wellbeing (+4% compared to overall) while they were generally most positive about Management.


People in Media & Marketing North America were generally least favourable about Equity, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 26% of people disagreeing (+3% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Media and Marketing North America organizations.

1

%[Company]% is a great company for me to make a contribution to my development

Learning & Development
2

Day-to-day decisions here demonstrate that quality and improvement are top priorities

Service & Quality Focus
3

The leaders at %[Company]% demonstrate that people are important to the company's success

Leadership

How long do people stay?

In the short term, 21% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+2% compared to overall) while on a longer time frame, 11% of people see themselves leaving within two years (+1% compared to overall).

Understanding Tenure distributions

Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.

The tenure composition of a benchmark can influence overall scores.

Tenure distributions

  • Less than 3 months

    1%

  • 3 months to 6 months

    4%

  • 6 months to less than 1 year

    9%

  • 1 to less than 2 years

    15%

  • 2 to less than 4 years

    25%

  • 4 to less than 6 years

    17%

  • 6 to less than 10 years

    15%

  • Greater than 10 years

    13%

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