Culture First 2021 – Join us for our first-ever virtual, free event to create a better world of work – Register today →

Media & Marketing (North America) 2021

The media and marketing benchmark includes firms that are centered on promoting brands and selling products and services through established and emerging online channels, harnessing these elements of media to engage potential and current customers. Media and marketing encompasses many different mediums, including display advertising, content marketing and social media promotions. These organizations mostly provide these services and platforms for external clients.

  • ~1.1m

    Questions answered
    in last 12 months

  • /
  • ~85

    Organizations

These insights represent ~1.1m questions answered from ~85 organizations, ranging in size from 10 to 1,400 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Marketing and Advertising

    71%

  • Online Media

    16%

  • Public Relations and Communications

    13%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

73% of Media and Marketing (North America) employees are engaged

This is in the bottom 48% compared with the overall average.


The average eNPS score for organizations in this benchmark is 28 and is in the top 38% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

[Company] motivates me to go beyond what I would in a similar role elsewhere

75%

4% above global average

I would recommend [Company] as a great place to work

86%

2% above global average

I am proud to work for [Company]

87%

Same as global average

I see myself still working at [Company] in two years' time

64%

3% below global average

I rarely think about looking for a job at another company

55%

4% below global average

The highest scoring question for Media & Marketing North America had 91% of people agreeing that their manager genuinely cares about their wellbeing (+3% compared to overall) while they were generally most positive about Work & Life Blend.


People in Media & Marketing North America were generally least favourable about Action, and were most negative towards 'My manager, or someone else, has communicated some clear actions based on recent employee survey results' with 18% of people disagreeing (+3% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Media and Marketing (North America) organizations.

1

I know where to raise concerns or queries I have in relation to the COVID-19 Pandemic

85% favorable


The factor this relates most closely to is Raising Concerns

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Media and Marketing (North America) organizations.

1

I know where to raise concerns or queries I have in relation to the COVID-19 Pandemic

85% favorable

Raising Concerns
2

Even when something bad happens (e.g., when I get critical feedback from my manager, I have a negative social interaction with a peer, etc.), I don't question whether or not I belong at [Company]

71% favorable

Belonging
3

[Company] is in a position to really succeed over the next three years

77% favorable

Company Performance
4

I have confidence in the leaders at [Company]

81% favorable

Leadership
5

Day-to-day decisions here demonstrate that quality and improvement are top priorities

68% favorable

Service & Quality Focus

How long do people stay?

In the short term, 19% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+1% compared to overall) while on a longer time frame, 11% of people see themselves leaving within two years (+1% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

I am happy with my current role relative to what was described to me

79% favorable

Alignment & Involvement
2

[Company] builds teams that are diverse

57% favorable

Diversity
3

[Company] is a great company for me to make a contribution to my development

79% favorable

Learning & Development
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.9 stars (+0.1)

Culture and Values

4.0 stars (+0.1)

Work Life Balance

4.1 stars (+0.3)

Compensation and Benefits

3.8 stars (+0.2)

Career Opportunities

3.7 stars (+0.2)

Recommend to Friend

74.0% (+3)

CEO Approval

89.0% (+5)

How does Media and Marketing (North America) compare?

Organizations in Media & Marketing North America tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

Build a world-class employee experience today

Your browser is out of date. Our website is built to provide a faster, more engaging experience. Your browser may not support all of our features. Please update to the latest version of Microsoft Edge or contact your network administrator.

Close browser update banner