Media & Marketing APAC July 2026
~280k
Questions answered
over 12 months- /
~55
Organizations
These insights represent ~280k questions answered from ~55 organizations, collected between July 2025 and June 2026.
To ensure accuracy and stability of Emerging benchmarks we may use statistical sampling methods. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising, Online Media, Public Relations & Communications
Reported gender breakdown
Male
53%
Female
47%
Non-Binary
0.03%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
70% of Media and Marketing APAC employees are engaged
This is in the top 44% compared with the overall average.
The median eNPS score for organizations in this benchmark is 17 and is in the top 41% compared with the overall average.
How does Media and Marketing APAC compare?
People in Media & Marketing APAC were much more positive than average regarding Action, Feedback & Recognition, and Service & Quality Focus.
On the lower side, people in Media & Marketing APAC had much lower favorable scores than average in Equity, Social Connection, and Workplace Engagement.
People working in Media & Marketing APAC are more engaged than Management Consulting United Kingdom, Management Consulting Europe, Information Technology & Services Germany, and Consulting & Staffing United Kingdom. People working in Media & Marketing APAC are less engaged than Financial Services, Biotechnology & Medical Devices, Canada (200-500), and Construction (100-200).
The highest scoring question for Media & Marketing APAC had 87% of people agreeing that We have enough autonomy to perform our jobs effectively (+4% compared to overall) while they were generally most positive about Management.
People in Media & Marketing APAC were generally least favourable about Equity, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 25% of people disagreeing (+2% above average).
How long do people stay?
In the short term, 17% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-2% compared to overall) while on a longer time frame, 10% of people see themselves leaving within two years (+0% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
1%
3 months to 6 months
4%
6 months to less than 1 year
9%
1 to less than 2 years
18%
2 to less than 4 years
28%
4 to less than 6 years
17%
6 to less than 10 years
14%
Greater than 10 years
8%