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Media & Marketing (200-500) July 2026

  • ~205k

    Questions answered
    over 12 months

  • ~35

    Organizations

These insights represent ~205k questions answered from ~35 organizations, collected between July 2025 and June 2026.

To ensure accuracy and stability of Emerging benchmarks we may use statistical sampling methods. Read more about the methodology.

Data provided by Culture Amp

Most represented industries in this benchmark

Marketing & Advertising, Online Media, Public Relations & Communications

Most represented regions in this benchmark

  • Northern America

    65%

  • Europe

    17%

  • Asia

    10%

  • Oceania

    7%

  • MEA

    2%

Reported gender breakdown

  • Male

    53%

  • Female

    47%

  • Non-Binary

    0.08%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

67% of Media and Marketing (200-500) employees are engaged

This is in the bottom 37% compared with other industries.


The median eNPS score for organizations in this benchmark is 10 and is in the bottom 16% compared with other industries.

How does Media and Marketing (200-500) compare?

People in Media & Marketing (200-500) were much more positive than average regarding Collaboration & Communication, Innovation, and Service & Quality Focus.


On the lower side, people in Media & Marketing (200-500) had much lower favorable scores than average in Engagement, Learning & Development, and Social Connection.

People working in Media & Marketing (200-500) are more engaged than Local Councils AU & NZ. People working in Media & Marketing (200-500) are less engaged than Apparel & Fashion, Medical Practice, Insurance, and All Industries (Global).

The highest scoring question for Media & Marketing (200-500) had 89% of people agreeing that We are genuinely supported if they choose to make use of flexible working arrangements (+6% compared to overall) while they were generally most positive about Management.


People in Media & Marketing (200-500) were generally least favourable about Action, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 25% of people disagreeing (+2% above average).

How long do people stay?

In the short term, 22% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+3% compared to overall) while on a longer time frame, 12% of people see themselves leaving within two years (+2% compared to overall).

Understanding Tenure distributions

Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.

The tenure composition of a benchmark can influence overall scores.

Tenure distributions

  • Less than 3 months

    4%

  • 3 months to 6 months

    5%

  • 6 months to less than 1 year

    8%

  • 1 to less than 2 years

    16%

  • 2 to less than 4 years

    27%

  • 4 to less than 6 years

    17%

  • 6 to less than 10 years

    12%

  • Greater than 10 years

    10%

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