Media & Marketing January 2026
~3m
Questions answered
over 12 months- /
~150
Organizations
These insights represent ~3m questions answered from ~150 organizations, collected between January 2025 and December 2025.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising, Online Media, Public Relations & Communications
Most represented regions in this benchmark
Northern America
33%
Europe
28%
Asia
12%
Oceania
10%
MEA
10%
Latin America
7%
Reported gender breakdown
Male
50%
Female
50%
Non-Binary
0.11%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
67% of Media and Marketing employees are engaged
This is in the bottom 37% compared with other industries.
The median eNPS score for organizations in this benchmark is 10 and is in the bottom 18% compared with other industries.
How does Media and Marketing compare?
People in Media & Marketing were much more positive than average regarding Decision Making, Innovation, and Growth.
On the lower side, people in Media & Marketing had much lower favorable scores than average in Equity, Engagement, and Company And Leadership.
People working in Media & Marketing are more engaged than Public Relations & Communications. People working in Media & Marketing are less engaged than All Industries (Global), Hospitality, B Corp, and New Tech.
The highest scoring question for Media & Marketing had 90% of people agreeing that they know how their work contributes to the goals of %[Company]% (+0% compared to overall) while they were generally most positive about Management.
People in Media & Marketing were generally least favourable about Equity, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 26% of people disagreeing (+3% above average).
Which questions matter the most?
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Media and Marketing organizations.
1 The leaders at %[Company]% demonstrate that people are important to the company's success | Leadership |
2 I have confidence in the leaders at %[Company]% | Leadership |
3 The leaders at %[Company]% have communicated a vision that motivates me | Leadership |
How long do people stay?
In the short term, 23% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+3% compared to overall) while on a longer time frame, 13% of people see themselves leaving within two years (+3% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
3%
3 months to 6 months
6%
6 months to less than 1 year
10%
1 to less than 2 years
17%
2 to less than 4 years
28%
4 to less than 6 years
12%
6 to less than 10 years
13%
Greater than 10 years
12%