The Employee Experience Platform | Culture Amp

Media & Marketing, July 2024

  • ~2.5m

    Questions answered
    over 12 months

  • /
  • ~150

    Organizations

These insights represent ~2.5m questions answered from ~150 organizations, collected between July 2023 and June 2024.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Most represented industries in this benchmark

  • Marketing & Advertising

    67%

  • Public Relations & Communications

    20%

  • Online Media

    14%

Most represented regions in this benchmark

  • Europe

    34%

  • Northern America

    31%

  • Oceania

    12%

  • Asia

    12%

  • Latin America

    9%

  • MEA

    3%

Reported gender breakdown

  • Female

    53%

  • Male

    47%

  • Non-Binary

    0.06%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

67% of Media and Marketing employees are engaged

This is in the bottom 42% compared with other industries.


The median eNPS score for organizations in this benchmark is 15 and is in the bottom 35% compared with other industries.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I would recommend [Company] as a great place to work

81%

Same as global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

66%

2% below global average

I am proud to work for [Company]

81%

3% below global average

I rarely think about looking for a job at another company

50%

6% below global average

I see myself still working at [Company] in two years time

59%

7% below global average

The highest scoring question for Media & Marketing had 89% of people agreeing that they know how their work contributes to the goals of [Company] (-1% compared to overall) while they were generally most positive about Management.


People in Media & Marketing were generally least favourable about Equity, and were most negative towards 'I believe that my total compensation is fair relative to similar roles at [Company]' with 26% of people disagreeing (+5% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Media and Marketing organizations.

1

The leaders at [Company] demonstrate that people are important to the companys success

68% favorable


The factor this relates most closely to is Leadership

Note: Analysis includes most commonly used driver questions across survey topics that meet our threshold.

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Media and Marketing organizations.

1

The leaders at [Company] demonstrate that people are important to the companys success

68% favorable

Leadership
2

[Company] is a great company for me to make a contribution to my development

75% favorable

Learning & Development
3

The leaders at [Company] have communicated a vision that motivates me

62% favorable

Leadership

How long do people stay?

In the short term, 23% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+3% compared to overall) while on a longer time frame, 12% of people see themselves leaving within two years (+2% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

The leaders at [Company] demonstrate that people are important to the companys success

68% favorable

Leadership
2

I am happy with my current role relative to what was described to me

73% favorable

Alignment & Involvement
3

The leaders at [Company] have communicated a vision that motivates me

62% favorable

Leadership
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.9 stars (+0.1)

Senior Leadership

3.5 stars (+0.5)

Diversity and Inclusion

3.9 stars (+0)

Culture and Values

3.8 stars (+0.4)

Work Life Balance

3.5 stars (+0.1)

Compensation and Benefits

3.6 stars (+0.4)

Career Opportunities

3.3 stars (+0.3)

Recommend to Friend

71.0% (+3.0)

CEO Approval

89.0% (+8.0)

Understanding Tenure distributions

Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.

The tenure composition of a benchmark can influence overall scores.

Tenure distributions

  • Less than 6 months

    10%

  • 6 months to less than 1 year

    12%

  • 1 to less than 2 years

    24%

  • 2 to less than 4 years

    24%

  • 4 to less than 6 years

    11%

  • 6 to 10 years

    10%

  • Greater than 10 years

    9%

Questions included in Media and Marketing

Most of Engagement questions, some of Inclusion Survey questions

Display all questions
  • At [Company] there is open and honest twoway communication

  • At [Company] we act on promising new or innovative ideas

  • Daytoday decisions here demonstrate that quality and improvement are top priorities

  • Generally I believe my workload is reasonable for my role

  • Generally the right people are rewarded and recognized at [Company]

  • I am able to arrange time out from work when I need to

  • I am appropriately involved in decisions that affect my work

  • I am comfortable sharing my personal background and experiences at [Company]

  • I am given opportunities to develop skills relevant to my interests

  • I am happy with my current role relative to what was described to me

  • I am included in decisions that affect my work

  • I am proud to work for [Company]

  • I believe action will take place as a result of this survey

  • I believe my total compensation base salaryany bonusesbenefitsequity is fair relative to similar roles at other companies

  • I believe that my total compensation is fair relative to similar roles at [Company]

  • I believe there are good career opportunities for me at [Company]

  • I can be my authentic self at work

  • I can voice a contrary opinion without fear of negative consequences

  • I feel I am part of a team

  • I feel like I belong at [Company]

  • I feel respected at [Company]

  • I feel safe to take risks at [Company]

  • I feel valued for the unique contribution I can make to [Company]

  • I have access to the learning and development I need to do my job well

  • I have access to the things I need to do my job well

  • I have been provided an opportunity to see and discuss recent employee survey results

  • I have confidence in the leaders at [Company]

  • I have seen positive changes taking place based on recent employee survey results

  • I know how my work contributes to the goals of [Company]

  • I know what I need to do to be successful in my role

  • I rarely think about looking for a job at another company

  • I receive appropriate recognition for good work at [Company]

  • I see myself still working at [Company] in two years time

  • I would recommend [Company] as a great place to work

  • Most of the systems and processes here support us getting our work done effectively

  • Most people here make a good effort to consult other staff where appropriate

  • My job performance is evaluated fairly

  • My manager genuinely cares about my wellbeing

  • My manager gives me useful feedback on how well I am performing

  • My manager is a great role model for employees

  • My manager keeps me informed about what is happening at [Company]

  • My manager or someone else has communicated some clear actions based on recent employee survey results

  • My manager or someone in management has shown a genuine interest in my career aspirations

  • Other departments at [Company] collaborate well with us to get the job done

  • Our physical workspace is enjoyable to work in

  • People from all backgrounds have equal opportunities to succeed at [Company]

  • Perspectives like mine are included in the decision making at [Company]

  • The information I need to do my job effectively is readily available

  • The leaders at [Company] demonstrate that people are important to the companys success

  • The leaders at [Company] have communicated a vision that motivates me

  • The leaders at [Company] keep people informed about what is happening

  • The products and services [Company] provides are as good as or better than our main competitors

  • We acknowledge people who deliver outstanding service here

  • We are encouraged to be innovative even though some of our initiatives may not succeed

  • We are genuinely supported if we choose to make use of flexible working arrangements

  • We have enough autonomy to perform our jobs effectively

  • We hold ourselves and our team members accountable for results

  • When I share my opinion it is valued

  • When it is clear that someone is not delivering in their role we do something about it

  • Workloads are divided fairly among people where I work

  • [Company] builds teams that are diverse

  • [Company] effectively directs resources funding people and effort towards company goals

  • [Company] is a great company for me to make a contribution to my development

  • [Company] is in a position to really succeed over the next three years

  • [Company] motivates me to go beyond what I would in a similar role elsewhere

  • [Company] really allows us to make a positive difference

  • [Company] values diversity

  • [Company]s commitment to social responsibility eg community support sustainability etc is genuine

How does Media and Marketing compare?

People in Media & Marketing were much more positive than average regarding Decision Making, Overall Industries (Global) Wellbeing, and Growth.


On the lower side, people in Media & Marketing had much lower favorable scores than average in Equity, Social Connection, and Engagement.

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