Marketing & Advertising North America January 2026
~695k
Questions answered
over 12 months- /
~65
Organizations
These insights represent ~695k questions answered from ~65 organizations, collected between January 2025 and December 2025.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising
Reported gender breakdown
Female
57%
Male
42%
Non-Binary
0.14%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
68% of Marketing and Advertising North America employees are engaged
This is in the top 43% compared with the overall average.
The median eNPS score for organizations in this benchmark is 4 and is in the bottom 21% compared with the overall average.
How does Marketing and Advertising North America compare?
People in Marketing & Advertising North America were much more positive than average regarding Action, Service & Quality Focus, and Innovation.
On the lower side, people in Marketing & Advertising North America had much lower favorable scores than average in Company Performance, Leadership, and Engagement.
People working in Marketing & Advertising North America are more engaged than Nonprofit Organization Management United Kingdom, Creative & Media Central Europe, Manufacturing Japan, and Computer Software Benelux. People working in Marketing & Advertising North America are less engaged than Resources & Utilities, New Tech Africa, Consumer Goods & Services United States, and Computer Software North America.
The highest scoring question for Marketing & Advertising North America had 91% of people agreeing that their manager genuinely cares about their wellbeing (+4% compared to overall) while they were generally most positive about Management.
People in Marketing & Advertising North America were generally least favourable about Action, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 29% of people disagreeing (+6% above average).
Which questions matter the most?
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Marketing and Advertising North America organizations.
1 The leaders at %[Company]% have communicated a vision that motivates me | Leadership |
2 The leaders at %[Company]% demonstrate that people are important to the company's success | Leadership |
3 I have confidence in the leaders at %[Company]% | Leadership |
How long do people stay?
In the short term, 20% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+0% compared to overall) while on a longer time frame, 10% of people see themselves leaving within two years (+0% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
2%
3 months to 6 months
4%
6 months to less than 1 year
9%
1 to less than 2 years
15%
2 to less than 4 years
30%
4 to less than 6 years
15%
6 to less than 10 years
14%
Greater than 10 years
12%