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Marketing & Advertising (North America) 2021

The marketing and advertising benchmark is made up of organizations that create messaging and communications for clients with the purpose of creating positive brand alliance and behaviour change. These organizations primarily produce and/or sell digitized or physical marketing and advertising content.

  • ~0.9m

    Questions answered
    in last 12 months

  • /
  • ~60

    Organizations

These insights represent ~0.9m questions answered from ~60 organizations, ranging in size from 20 to 1,400 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Marketing and Advertising

    100%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

74% of Marketing and Advertising (North America) employees are engaged

This is in the bottom 50% compared with the overall average.


The average eNPS score for organizations in this benchmark is 28 and is in the top 38% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

[Company] motivates me to go beyond what I would in a similar role elsewhere

75%

4% above global average

I would recommend [Company] as a great place to work

86%

2% above global average

I am proud to work for [Company]

87%

Same as global average

I rarely think about looking for a job at another company

57%

2% below global average

I see myself still working at [Company] in two years' time

63%

4% below global average

The highest scoring question for Marketing & Advertising North America had 92% of people agreeing that they know how their work contributes to the goals of [company] (+1% compared to overall) while they were generally most positive about Work & Life Blend.


People in Marketing & Advertising North America were generally least favourable about Action, and were most negative towards 'My manager, or someone else, has communicated some clear actions based on recent employee survey results' with 18% of people disagreeing (+3% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Marketing and Advertising (North America) organizations.

1

Even when something bad happens (e.g., when I get critical feedback from my manager, I have a negative social interaction with a peer, etc.), I don't question whether or not I belong at [Company]

71% favorable


The factor this relates most closely to is Belonging

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Marketing and Advertising (North America) organizations.

1

Even when something bad happens (e.g., when I get critical feedback from my manager, I have a negative social interaction with a peer, etc.), I don't question whether or not I belong at [Company]

71% favorable

Belonging
2

[Company] builds teams that are diverse

57% favorable

Diversity
3

I know where to raise concerns or queries I have in relation to the COVID-19 Pandemic

85% favorable

Raising Concerns
4

I feel respected at [Company]

81% favorable

Belonging
5

We have enough autonomy to perform our jobs effectively

87% favorable

Enablement

How long do people stay?

In the short term, 18% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+0% compared to overall) while on a longer time frame, 11% of people see themselves leaving within two years (+1% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

I am happy with my current role relative to what was described to me

78% favorable

Alignment & Involvement
2

I feel respected at [Company]

81% favorable

Belonging
3

[Company] effectively directs resources (funding, people and effort) towards company goals

62% favorable

Company Performance
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.9 stars (+0.1)

Culture and Values

4.0 stars (+0.1)

Work Life Balance

4.0 stars (+0.2)

Compensation and Benefits

3.8 stars (+0.2)

Career Opportunities

3.7 stars (+0.2)

Recommend to Friend

71.0% (+0)

CEO Approval

89.0% (+5)

How does Marketing and Advertising (North America) compare?

Organizations in Marketing & Advertising North America tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

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