The Employee Experience Platform | Culture Amp

Marketing & Advertising (100-200) 2022

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Most represented industries in this benchmark

  • Marketing & Advertising

    100%

Most represented regions in this benchmark

  • North America

    43%

  • Europe

    31%

  • Oceania

    16%

  • MEA

    7%

  • Asia

    3%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

70% of Marketing and Advertising (100-200) employees are engaged

This is in the bottom 48% compared with other industries.


The average eNPS score for organizations in this benchmark is 22 and is in the bottom 16% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I would recommend [Company] as a great place to work

82%

2% below global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

70%

1% below global average

I am proud to work for [Company]

84%

3% below global average

I rarely think about looking for a job at another company

57%

1% below global average

I see myself still working at [Company] in two years' time

56%

11% below global average

The highest scoring question for Marketing & Advertising (100-200) had 91% of people agreeing that their manager genuinely cares about their wellbeing (+3% compared to overall) while they were generally most positive about Management.


People in Marketing & Advertising (100-200) were generally least favourable about Feedback & Recognition, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 12% of people disagreeing (-3% below average).

How long do people stay?

In the short term, 19% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+1% compared to overall) while on a longer time frame, 14% of people see themselves leaving within two years (+4% compared to overall).

Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

4.0 stars (0)

Senior Leadership

3.7 stars (+0.2)

Diversity and Inclusion

4.2 stars (+0.1)

Culture and Values

3.9 stars (0)

Work Life Balance

3.8 stars (0)

Compensation and Benefits

3.7 stars (+0.1)

Carrer Opportunities

3.6 stars (0)

Recommend to Friend

67.0% (-10.0)

CEO Approval

93.0% (+5.0)

Understanding Tenure distributions

Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.

The tenure composition of a benchmark can influence overall scores.

Tenure distributions

  • Less than 6 months

    19%

  • 6 months to less than 1 year

    17%

  • 1 to less than 2 years

    20%

  • 2 to less than 4 years

    23%

  • 4 to less than 6 years

    9%

  • 6 to 10 years

    7%

  • Greater than 10 years

    6%

Questions included in Marketing and Advertising (100-200)

Some of Engagement questions

Display all questions
  • [Company] motivates me to go beyond what I would in a similar role elsewhere

  • I know how my work contributes to the goals of [Company]

  • Workloads are divided fairly among people where I work

  • At [Company] there is open and honest two-way communication

  • I am appropriately involved in decisions that affect my work

  • We hold ourselves and our team members accountable for results

  • I feel I am part of a team

  • The leaders at [Company] demonstrate that people are important to the company's success

  • My manager is a great role model for employees

  • I am able to arrange time out from work when I need to

  • Generally, the right people are rewarded and recognized at [Company]

  • I believe there are good career opportunities for me at [Company]

  • The products and services [Company] provides are as good as, or better than, our main competitors

  • [Company]'s commitment to social responsibility (e.g. community support, sustainability, etc.) is genuine

  • Other departments at [Company] collaborate well with us to get the job done

  • Generally, I believe my workload is reasonable for my role

  • My job performance is evaluated fairly

  • I see myself still working at [Company] in two years' time

  • We are genuinely supported if we choose to make use of flexible working arrangements

  • My manager genuinely cares about my wellbeing

  • We acknowledge people who deliver outstanding service here

  • I would recommend [Company] as a great place to work

  • I have access to the things I need to do my job well

  • I have access to the learning and development I need to do my job well

  • [Company] effectively directs resources (funding, people and effort) towards company goals

  • My manager gives me useful feedback on how well I am performing

  • When it is clear that someone is not delivering in their role we do something about it

  • The information I need to do my job effectively is readily available

  • The leaders at [Company] keep people informed about what is happening

  • My manager keeps me informed about what is happening at [Company]

  • My manager (or someone in management) has shown a genuine interest in my career aspirations

  • I rarely think about looking for a job at another company

  • I know what I need to do to be successful in my role

  • The leaders at [Company] have communicated a vision that motivates me

  • I am proud to work for [Company]

  • I am given opportunities to develop skills relevant to my interests

  • [Company] is a great company for me to make a contribution to my development

  • Most of the systems and processes here support us getting our work done effectively

  • I receive appropriate recognition for good work at [Company]

  • [Company] is in a position to really succeed over the next three years

  • I believe action will take place as a result of this survey

How does Marketing and Advertising (100-200) compare?

People in Marketing & Advertising (100-200) were much more positive than average regarding Action, Service & Quality Focus, and Social Connection.


On the lower side, people in Marketing & Advertising (100-200) had much lower favorable scores than average in Collaboration & Communication, Engagement, and Enablement.

Insights data provided by Culture Amp.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

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