Creative & Media Europe July 2025
~1.2m
Questions answered
over 12 months- /
~90
Organizations
These insights represent ~1.2m questions answered from ~90 organizations, collected between July 2024 and June 2025.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising, Public Relations & Communications, Broadcast Media, Online Media, Design, Performing Arts, Publishing, Media Production, Newspapers
Reported gender breakdown
Female
51%
Male
49%
Non-Binary
0.06%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
62% of Creative and Media Europe employees are engaged
This is in the bottom 39% compared with the overall average.
The median eNPS score for organizations in this benchmark is 0 and is in the bottom 10% compared with the overall average.
How does Creative and Media Europe compare?
People in Creative & Media Europe were much more positive than average regarding Growth.
On the lower side, people in Creative & Media Europe had much lower favorable scores than average in Equity, Feedback & Recognition, and Company And Leadership.
People working in Creative & Media Europe are more engaged than Nonprofit Organization Management Europe, Hungary, and Germany (200-500). People working in Creative & Media Europe are less engaged than New Tech United Kingdom, Czech Republic, Manufacturing Western Europe, and Internet United Kingdom.
The highest scoring question for Creative & Media Europe had 85% of people agreeing that their manager genuinely cares about their wellbeing (-2% compared to overall) while they were generally most positive about Management.
People in Creative & Media Europe were generally least favourable about Equity, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 31% of people disagreeing (+8% above average).
Which questions matter the most?
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media Europe organizations.
1 At %[Company]% there is open and honest two-way communication | Collaboration & Communication |
2 I have confidence in the leaders at %[Company]% | Leadership |
3 %[Company]% effectively directs resources (funding, people and effort) towards company goals | Company Performance |
How long do people stay?
In the short term, 28% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+8% compared to overall) while on a longer time frame, 16% of people see themselves leaving within two years (+6% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
0.93%
3 months to 6 months
2%
6 months to less than 1 year
5%
1 to less than 2 years
13%
2 to less than 4 years
24%
4 to less than 6 years
11%
6 to less than 10 years
16%
Greater than 10 years
28%