Culture First 2021 – Join us for our first-ever virtual, free event to create a better world of work – Register today →

Creative & Media (Europe) 2021

The media and creative benchmark is made up of companies that primarily produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted via the internet or computer networks. The benchmark consists of global and nationally based companies.

  • ~1.6m

    Questions answered
    in last 12 months

  • /
  • ~70

    Organizations

These insights represent ~1.6m questions answered from ~70 organizations, ranging in size from 10 to 6,700 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Marketing and Advertising

    40%

  • Online Media

    11%

  • Broadcast Media

    10%

  • Music

    9%

  • Design

    9%

  • Media Production

    4%

  • Public Relations and Communications

    4%

  • Publishing

    4%

  • Photography

    3%

  • Motion Pictures and Film

    3%

  • Newspapers

    3%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

69% of Creative and Media (Europe) employees are engaged

This is in the bottom 9% compared with the overall average.


The average eNPS score for organizations in this benchmark is 25 and is in the bottom 50% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I would recommend [Company] as a great place to work

83%

1% below global average

I am proud to work for [Company]

85%

2% below global average

I rarely think about looking for a job at another company

53%

6% below global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

64%

7% below global average

I see myself still working at [Company] in two years' time

58%

9% below global average

The highest scoring question for Creative & Media Europe had 88% of people agreeing that they know how their work contributes to the goals of [company] (-3% compared to overall) while they were generally most positive about Work & Life Blend.


People in Creative & Media Europe were generally least favourable about Decision Making, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 15% of people disagreeing (-2% below average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media (Europe) organizations.

1

At [Company] we act on promising new or innovative ideas

67% favorable


The factor this relates most closely to is Innovation

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media (Europe) organizations.

1

At [Company] we act on promising new or innovative ideas

67% favorable

Innovation
2

The leaders at [Company] have communicated a vision that motivates me

65% favorable

Leadership
3

[Company] is a great company for me to make a contribution to my development

73% favorable

Learning & Development
4

[Company] really allows us to make a positive difference

65% favorable

Social Connection
5

[Company] effectively directs resources (funding, people and effort) towards company goals

60% favorable

Company Performance

How long do people stay?

In the short term, 21% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+3% compared to overall) while on a longer time frame, 14% of people see themselves leaving within two years (+4% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

[Company] really allows us to make a positive difference

65% favorable

Social Connection
2

At [Company] we act on promising new or innovative ideas

67% favorable

Innovation
3

I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies

54% favorable

Alignment & Involvement
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.9 stars (+0.1)

Culture and Values

4.0 stars (+0.1)

Work Life Balance

4.0 stars (+0.2)

Compensation and Benefits

3.7 stars (+0.1)

Career Opportunities

3.6 stars (+0.1)

Recommend to Friend

71.0% (+0)

CEO Approval

87.0% (+3)

How does Creative and Media (Europe) compare?

Organizations in Creative & Media Europe tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

Build a world-class employee experience today

Your browser is out of date. Our website is built to provide a faster, more engaging experience. Your browser may not support all of our features. Please update to the latest version of Microsoft Edge or contact your network administrator.

Close browser update banner