Creative & Media APAC July 2025
~690k
Questions answered
over 12 months- /
~75
Organizations
These insights represent ~690k questions answered from ~75 organizations, collected between July 2024 and June 2025.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising, Public Relations & Communications, Broadcast Media, Design, Online Media, Publishing, Motion Pictures & Film
Reported gender breakdown
Male
54%
Female
46%
Non-Binary
0.14%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
70% of Creative and Media APAC employees are engaged
This is in the top 43% compared with the overall average.
The median eNPS score for organizations in this benchmark is 14 and is in the top 50% compared with the overall average.
How does Creative and Media APAC compare?
People in Creative & Media APAC were much more positive than average regarding Action, Feedback & Recognition, and Collaboration & Communication.
On the lower side, people in Creative & Media APAC had much lower favorable scores than average in Equity, Voice, and Social Connection.
People working in Creative & Media APAC are more engaged than Nonprofit Organization Management Europe, Hungary, Germany (200-500), and Turkey 1000+. People working in Creative & Media APAC are less engaged than North America (0-100), United Arab Emirates 1000+, Manufacturing Eastern Europe, and Finance East Asia.
The highest scoring question for Creative & Media APAC had 90% of people agreeing that they know how their work contributes to the goals of %[Company]% (+1% compared to overall) while they were generally most positive about Management.
People in Creative & Media APAC were generally least favourable about Equity, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 25% of people disagreeing (+2% above average).
Which questions matter the most?
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media APAC organizations.
1 The leaders at %[Company]% have communicated a vision that motivates me | Leadership |
2 We acknowledge people who deliver outstanding service here | Service & Quality Focus |
3 At %[Company]% there is open and honest two-way communication | Collaboration & Communication |
How long do people stay?
In the short term, 20% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+0% compared to overall) while on a longer time frame, 12% of people see themselves leaving within two years (+2% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
2%
3 months to 6 months
3%
6 months to less than 1 year
8%
1 to less than 2 years
19%
2 to less than 4 years
30%
4 to less than 6 years
11%
6 to less than 10 years
13%
Greater than 10 years
14%