Consumer Goods & Services Asia January 2026
Emerging
Benchmark status
We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Consumer Goods, Consumer Electronics, Consumer Services, Sporting Goods
Reported gender breakdown
Male
56%
Female
44%
Non-Binary
0.02%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
76% of Consumer Goods and Services Asia employees are engaged
This is in the top 32% compared with the overall average.
The median eNPS score for organizations in this benchmark is 29 and is in the top 10% compared with the overall average.
How does Consumer Goods and Services Asia compare?
People in Consumer Goods & Services Asia were much more positive than average regarding Feedback & Recognition, Action, and Collaboration & Communication.
People working in Consumer Goods & Services Asia are more engaged than Nonprofit Organization Management United Kingdom, Creative & Media Central Europe, Manufacturing Japan, and Computer Software Benelux. People working in Consumer Goods & Services Asia are less engaged than Consulting & Staffing South Asia, India (500-1000), New Tech Brazil, and Real Estate North America.
The highest scoring question for Consumer Goods & Services Asia had 90% of people agreeing that they feel they are part of a team (+6% compared to overall) while they were generally most positive about Teamwork & Ownership.
People in Consumer Goods & Services Asia were generally least favourable about Feedback & Recognition, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 16% of people disagreeing (-7% below average).
How long do people stay?
In the short term, 11% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-9% compared to overall) while on a longer time frame, 4% of people see themselves leaving within two years (-6% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
0.57%
3 months to 6 months
2%
6 months to less than 1 year
4%
1 to less than 2 years
9%
2 to less than 4 years
19%
4 to less than 6 years
12%
6 to less than 10 years
16%
Greater than 10 years
38%