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Consumer Goods & Services 2021

The consumer goods and services benchmark focusses on organizations that are direct to consumer. They produce and sell various products and services such as consumer technology, gifts, electronics, white goods and household products as well as various 'on-demand' consumer services.

  • ~1.8m

    Questions answered
    in last 12 months

  • /
  • ~65

    Organizations

These insights represent ~1.8m questions answered from ~65 organizations, ranging in size from 20 to 4,100 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Consumer Goods

    47%

  • Consumer Services

    33%

  • Consumer Electronics

    20%

Region breakdown

  • North America

    67%

  • Europe

    24%

  • Oceania

    6%

  • Asia

    3%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

70% of Consumer Goods and Services employees are engaged

This is in the bottom 2% compared with other industries.


The average eNPS score for organizations in this benchmark is 18 and is in the bottom 17% compared with other industries.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

[Company] motivates me to go beyond what I would in a similar role elsewhere

70%

1% below global average

I am proud to work for [Company]

85%

2% below global average

I rarely think about looking for a job at another company

57%

2% below global average

I would recommend [Company] as a great place to work

79%

5% below global average

I see myself still working at [Company] in two years' time

60%

7% below global average

The highest scoring question for Consumer Goods & Services had 91% of people agreeing that they know how their work contributes to the goals of [company] (+0% compared to overall) while they were generally most positive about Work & Life Blend.


People in Consumer Goods & Services were generally least favourable about Social Connection, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 12% of people disagreeing (+0% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Consumer Goods and Services organizations.

1

The leaders at [Company] demonstrate that people are important to the company's success

74% favorable


The factor this relates most closely to is Leadership

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Consumer Goods and Services organizations.

1

The leaders at [Company] demonstrate that people are important to the company's success

74% favorable

Leadership
2

The leaders at [Company] have communicated a vision that motivates me

67% favorable

Leadership
3

I believe action will take place as a result of this survey

60% favorable

Action
4

[Company] is a great company for me to make a contribution to my development

73% favorable

Learning & Development
5

Day-to-day decisions here demonstrate that quality and improvement are top priorities

71% favorable

Service & Quality Focus

How long do people stay?

In the short term, 19% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+1% compared to overall) while on a longer time frame, 12% of people see themselves leaving within two years (+2% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

The leaders at [Company] demonstrate that people are important to the company's success

74% favorable

Leadership
2

Day-to-day decisions here demonstrate that quality and improvement are top priorities

71% favorable

Service & Quality Focus
3

[Company] is in a position to really succeed over the next three years

76% favorable

Company Performance
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.7 stars (-0.1)

Culture and Values

3.7 stars (-0.2)

Work Life Balance

3.6 stars (-0.2)

Compensation and Benefits

3.5 stars (-0.1)

Career Opportunities

3.3 stars (-0.2)

Recommend to Friend

70.0% (-1)

CEO Approval

85.0% (+1)

How does Consumer Goods and Services compare?

Organizations in Consumer Goods & Services tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

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