The Employee Experience Platform | Culture Amp

Retail DACH, July 2024

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Most represented industries in this benchmark

  • Consumer Electronics

    24%

  • Consumer Goods

    24%

  • Apparel & Fashion

    10%

  • Cosmetics

    10%

  • Retail

    10%

  • Sporting Goods

    10%

  • Furniture

    5%

  • Luxury Goods & Jewelry

    5%

  • Packaging & Containers

    5%

Reported gender breakdown

  • Male

    57%

  • Female

    43%

  • Non-Binary

    0.06%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

63% of Retail DACH employees are engaged

This is in the bottom 35% compared with the overall average.


The median eNPS score for organizations in this benchmark is 4 and is in the bottom 13% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I would recommend [Company] as a great place to work

74%

7% below global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

58%

10% below global average

I am proud to work for [Company]

80%

4% below global average

I rarely think about looking for a job at another company

47%

9% below global average

I see myself still working at [Company] in two years time

58%

8% below global average

The highest scoring question for Retail DACH had 89% of people agreeing that they know how their work contributes to the goals of [Company] (-1% compared to overall) while they were generally most positive about Alignment & Involvement.


People in Retail DACH were generally least favourable about Service & Quality Focus, and were most negative towards 'Generally the right people are rewarded and recognized at [Company]' with 22% of people disagreeing (+11% above average).

How long do people stay?

In the short term, 25% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+5% compared to overall) while on a longer time frame, 14% of people see themselves leaving within two years (+4% compared to overall).

Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

4.3 stars (+0.5)

Senior Leadership

3.1 stars (+0.1)

Diversity and Inclusion

4.4 stars (+0.5)

Culture and Values

4.0 stars (+0.6)

Work Life Balance

4.3 stars (+0.9)

Compensation and Benefits

3.9 stars (+0.7)

Career Opportunities

3.2 stars (+0.2)

Recommend to Friend

86.0% (+18.0)

CEO Approval

91.0% (+10.0)

Understanding Tenure distributions

Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.

The tenure composition of a benchmark can influence overall scores.

Tenure distributions

  • Less than 6 months

    9%

  • 6 months to less than 1 year

    11%

  • 1 to less than 2 years

    20%

  • 2 to less than 4 years

    23%

  • 4 to less than 6 years

    13%

  • 6 to 10 years

    11%

  • Greater than 10 years

    12%

Questions included in Retail DACH

Most of Engagement questions

Display all questions
  • At [Company] there is open and honest twoway communication

  • At [Company] we act on promising new or innovative ideas

  • Daytoday decisions here demonstrate that quality and improvement are top priorities

  • Generally I believe my workload is reasonable for my role

  • Generally the right people are rewarded and recognized at [Company]

  • I am able to arrange time out from work when I need to

  • I am appropriately involved in decisions that affect my work

  • I am given opportunities to develop skills relevant to my interests

  • I am happy with my current role relative to what was described to me

  • I am included in decisions that affect my work

  • I am proud to work for [Company]

  • I believe action will take place as a result of this survey

  • I believe there are good career opportunities for me at [Company]

  • I feel I am part of a team

  • I have access to the learning and development I need to do my job well

  • I have access to the things I need to do my job well

  • I have seen positive changes taking place based on recent employee survey results

  • I know how my work contributes to the goals of [Company]

  • I know what I need to do to be successful in my role

  • I rarely think about looking for a job at another company

  • I receive appropriate recognition for good work at [Company]

  • I see myself still working at [Company] in two years time

  • I would recommend [Company] as a great place to work

  • Most of the systems and processes here support us getting our work done effectively

  • My job performance is evaluated fairly

  • My manager genuinely cares about my wellbeing

  • My manager gives me useful feedback on how well I am performing

  • My manager is a great role model for employees

  • My manager keeps me informed about what is happening at [Company]

  • My manager or someone in management has shown a genuine interest in my career aspirations

  • Other departments at [Company] collaborate well with us to get the job done

  • The information I need to do my job effectively is readily available

  • The leaders at [Company] demonstrate that people are important to the companys success

  • The leaders at [Company] have communicated a vision that motivates me

  • The leaders at [Company] keep people informed about what is happening

  • The products and services [Company] provides are as good as or better than our main competitors

  • We acknowledge people who deliver outstanding service here

  • We are encouraged to be innovative even though some of our initiatives may not succeed

  • We have enough autonomy to perform our jobs effectively

  • We hold ourselves and our team members accountable for results

  • When it is clear that someone is not delivering in their role we do something about it

  • Workloads are divided fairly among people where I work

  • [Company] effectively directs resources funding people and effort towards company goals

  • [Company] is a great company for me to make a contribution to my development

  • [Company] is in a position to really succeed over the next three years

  • [Company] motivates me to go beyond what I would in a similar role elsewhere

  • [Company] really allows us to make a positive difference

  • [Company]s commitment to social responsibility eg community support sustainability etc is genuine

How does Retail DACH compare?

People in Retail DACH were much more positive than average regarding Alignment & Involvement.


On the lower side, people in Retail DACH had much lower favorable scores than average in Service & Quality Focus, Action, and Feedback & Recognition.

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