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Retail (100-200) July 2025

Emerging

Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Most represented industries in this benchmark

Consumer Goods, Retail, Apparel & Fashion, Cosmetics, Furniture, Packaging & Containers, Business Supplies & Equipment, Consumer Electronics, Consumer Services, Luxury Goods & Jewelry

Most represented regions in this benchmark

  • Northern America

    49%

  • Oceania

    30%

  • Europe

    14%

  • Asia

    7%

Reported gender breakdown

  • Female

    53%

  • Male

    47%

  • Non-Binary

    0.17%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

74% of Retail (100-200) employees are engaged

This is in the top 40% compared with other industries.


The median eNPS score for organizations in this benchmark is 29 and is in the top 2% compared with other industries.

How does Retail (100-200) compare?

People in Retail (100-200) were much more positive than average regarding Service & Quality Focus, Engagement, and Innovation.


On the lower side, people in Retail (100-200) had much lower favorable scores than average in Action and Learning & Development.

People working in Retail (100-200) are more engaged than Government Administration, Higher Education, Government, and Media Production & Publication. People working in Retail (100-200) are less engaged than Engaging Growth.

The highest scoring question for Retail (100-200) had 91% of people agreeing that they know how their work contributes to the goals of %[Company]% (+2% compared to overall) while they were generally most positive about Inclusion.


People in Retail (100-200) were generally least favourable about Action, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 15% of people disagreeing (+2% above average).

How long do people stay?

In the short term, 19% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-1% compared to overall) while on a longer time frame, 10% of people see themselves leaving within two years (+0% compared to overall).

Understanding Tenure distributions

Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.

The tenure composition of a benchmark can influence overall scores.

Tenure distributions

  • Less than 3 months

    4%

  • 3 months to 6 months

    6%

  • 6 months to less than 1 year

    12%

  • 1 to less than 2 years

    22%

  • 2 to less than 4 years

    28%

  • 4 to less than 6 years

    11%

  • 6 to less than 10 years

    10%

  • Greater than 10 years

    7%

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