The Employee Experience Platform | Culture Amp

Retail (100-200) 2022, June Update

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Most represented industries in this benchmark

  • Retail


  • Consumer Goods


  • Consumer Services


  • Cosmetics


  • Consumer Electronics


  • Apparel & Fashion


  • Luxury Goods & Jewelry


  • Packaging & Containers


  • Furniture


Most represented regions in this benchmark

  • Northern America


  • Oceania


  • Europe


  • Asia


Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

74% of Retail (100-200) employees are engaged

This is in the top 44% compared with other industries.

The average eNPS score for organizations in this benchmark is 33 and is in the top 16% compared with other industries.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I would recommend [Company] as a great place to work


2% above global average

[Company] motivates me to go beyond what I would in a similar role elsewhere


3% above global average

I am proud to work for [Company]


3% above global average

I rarely think about looking for a job at another company


3% below global average

I see myself still working at [Company] in two years time


2% below global average

The highest scoring question for Retail (100-200) had 92% of people agreeing that they know how their work contributes to the goals of [Company] (+1% compared to overall) while they were generally most positive about Inclusion.

People in Retail (100-200) were generally least favourable about Action, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 12% of people disagreeing (+0% above average).

How long do people stay?

In the short term, 19% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+1% compared to overall) while on a longer time frame, 11% of people see themselves leaving within two years (+1% compared to overall).

Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

4.1 stars (+0.1)

Senior Leadership

3.4 stars (-0.1)

Diversity and Inclusion

4.2 stars (+0.1)

Culture and Values

3.9 stars (+0.1)

Work Life Balance

3.8 stars (+0)

Compensation and Benefits

3.5 stars (-0.1)

Career Opportunities

3.0 stars (-0.5)

Recommend to Friend

85.0% (+8.0)

CEO Approval

96.0% (+8.0)

Understanding Tenure distributions

Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.

The tenure composition of a benchmark can influence overall scores.

Tenure distributions

  • Less than 6 months


  • 6 months to less than 1 year


  • 1 to less than 2 years


  • 2 to less than 4 years


  • 4 to less than 6 years


  • 6 to 10 years


  • Greater than 10 years


Questions included in Retail (100-200)

Most of Engagement questions

Display all questions
  • Generally I believe my workload is reasonable for my role

  • I would recommend [Company] as a great place to work

  • [Company] motivates me to go beyond what I would in a similar role elsewhere

  • I am proud to work for [Company]

  • I rarely think about looking for a job at another company

  • I see myself still working at [Company] in two years time

  • The products and services [Company] provides are as good as or better than our main competitors

  • [Company] effectively directs resources funding people and effort towards company goals

  • [Company] is in a position to really succeed over the next three years

  • I am appropriately involved in decisions that affect my work

  • I know how my work contributes to the goals of [Company]

  • I know what I need to do to be successful in my role

  • I am happy with my current role relative to what was described to me

  • I believe my total compensation base salaryany bonusesbenefitsequity is fair relative to similar roles at other companies

  • Other departments at [Company] collaborate well with us to get the job done

  • Most people here make a good effort to consult other staff where appropriate

  • At [Company] there is open and honest twoway communication

  • The information I need to do my job effectively is readily available

  • I have access to the things I need to do my job well

  • We have enough autonomy to perform our jobs effectively

  • Our physical workspace is enjoyable to work in

  • Most of the systems and processes here support us getting our work done effectively

  • I receive appropriate recognition for good work at [Company]

  • My job performance is evaluated fairly

  • Generally the right people are rewarded and recognized at [Company]

  • When it is clear that someone is not delivering in their role we do something about it

  • We are encouraged to be innovative even though some of our initiatives may not succeed

  • At [Company] we act on promising new or innovative ideas

  • The leaders at [Company] have communicated a vision that motivates me

  • The leaders at [Company] demonstrate that people are important to the companys success

  • The leaders at [Company] keep people informed about what is happening

  • I have confidence in the leaders at [Company]

  • I have access to the learning and development I need to do my job well

  • I am given opportunities to develop skills relevant to my interests

  • I believe there are good career opportunities for me at [Company]

  • My manager or someone in management has shown a genuine interest in my career aspirations

  • [Company] is a great company for me to make a contribution to my development

  • My manager gives me useful feedback on how well I am performing

  • My manager keeps me informed about what is happening at [Company]

  • My manager is a great role model for employees

  • My manager genuinely cares about my wellbeing

  • Daytoday decisions here demonstrate that quality and improvement are top priorities

  • We acknowledge people who deliver outstanding service here

  • [Company]s commitment to social responsibility eg community support sustainability etc is genuine

  • [Company] really allows us to make a positive difference

  • Workloads are divided fairly among people where I work

  • I feel I am part of a team

  • We hold ourselves and our team members accountable for results

  • We are genuinely supported if we choose to make use of flexible working arrangements

  • I am able to arrange time out from work when I need to

  • I believe action will take place as a result of this survey

  • I have seen positive changes taking place based on recent employee survey results

  • I have been provided an opportunity to see and discuss recent employee survey results

  • What is one thing your company could do to create a more inclusive culture

  • The work that we do at [Company] is important

  • I understand how my work contributes to [Company]s mission

  • I am satisfied with how decisions are made at [Company]

  • Perspectives like mine are included in the decision making at [Company]

  • [Company] values diversity

  • [Company] builds teams that are diverse

  • I am comfortable sharing my personal background and experiences at [Company]

  • I believe that my total compensation is fair relative to similar roles at [Company]

  • Administrative tasks that dont have a specific owner eg taking notes in meetings scheduling events cleaning up shared space are fairly divided at [Company]

  • I am provided the information I need to do my job well

  • People from all backgrounds have equal opportunities to succeed at [Company]

  • When there are career opportunities at [Company] I am aware of them

  • [Company] believes that people can always greatly improve their talents and abilities

  • I feel respected at [Company]

  • I feel valued for the unique contribution I can make to [Company]

  • I feel safe to take risks at [Company]

  • When I share my opinion it is valued

  • I can voice a contrary opinion without fear of negative consequences

How does Retail (100-200) compare?

People in Retail (100-200) were much more positive than average regarding Company Performance and Inclusion.

On the lower side, people in Retail (100-200) had much lower favorable scores than average in Action, Collaboration & Communication, and Learning & Development.

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