Retail (0-100) July 2025
~700k
Questions answered
over 12 months- /
~40
Organizations
These insights represent ~700k questions answered from ~40 organizations, collected between July 2024 and June 2025.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Consumer Goods, Apparel & Fashion, Retail, Consumer Services, Cosmetics, Furniture, Packaging & Containers, Supermarkets
Most represented regions in this benchmark
Northern America
48%
Europe
34%
Oceania
13%
Asia
3%
Reported gender breakdown
Female
60%
Male
40%
Non-Binary
0.59%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
75% of Retail (0-100) employees are engaged
This is in the top 39% compared with other industries.
The median eNPS score for organizations in this benchmark is 33 and is the highest scoring group compared with other industries.
How does Retail (0-100) compare?
People in Retail (0-100) were much more positive than average regarding Leadership, Collaboration & Communication, and Company Performance.
On the lower side, people in Retail (0-100) had much lower favorable scores than average in Teamwork & Ownership.
People working in Retail (0-100) are more engaged than Government Administration, Higher Education, Government, and Media Production & Publication. People working in Retail (0-100) are less engaged than Engaging Growth.
The highest scoring question for Retail (0-100) had 92% of people agreeing that they know how their work contributes to the goals of %[Company]% (+2% compared to overall) while they were generally most positive about Management.
People in Retail (0-100) were generally least favourable about Action, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 18% of people disagreeing (+1% above average).
Which questions matter the most?
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Retail (0-100) organizations.
1 I have confidence in the leaders at %[Company]% | Leadership |
2 The leaders at %[Company]% demonstrate that people are important to the company's success | Leadership |
3 We are encouraged to be innovative even though some of our initiatives may not succeed | Innovation |
How long do people stay?
In the short term, 17% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-3% compared to overall) while on a longer time frame, 12% of people see themselves leaving within two years (+2% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
4%
3 months to 6 months
5%
6 months to less than 1 year
10%
1 to less than 2 years
17%
2 to less than 4 years
30%
4 to less than 6 years
15%
6 to less than 10 years
10%
Greater than 10 years
9%