Culture First 2021 – Join us for our first-ever virtual, free event to create a better world of work – Register today →

Retail (0 - 100) 2021

The retail benchmark represents a balance of newer and more traditional retail companies focused on a range of different retail products. Retail companies are often characterized by significant numbers of casual or part-time people and widely dispersed teams, stores and headquarters in many cases. This benchmark only includes organizations of size - 100 employees.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Consumer Goods

    23%

  • Retail

    19%

  • Apparel & Fashion

    17%

  • Consumer Services

    13%

  • Furniture

    13%

  • Consumer Electronics

    9%

  • Business Supplies and Equipment

    2%

  • Textiles

    2%

  • Luxury Goods & Jewelry

    2%

Region breakdown

  • North America

    68%

  • Europe

    22%

  • Oceania

    7%

  • Asia

    3%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

73% of Retail (0 - 100) employees are engaged

This is in the bottom 42% compared with the overall average.


The average eNPS score for organizations in this benchmark is 21 and is in the bottom 32% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

[Company] motivates me to go beyond what I would in a similar role elsewhere

73%

2% above global average

I am proud to work for [Company]

88%

1% above global average

I rarely think about looking for a job at another company

58%

1% below global average

I would recommend [Company] as a great place to work

82%

2% below global average

I see myself still working at [Company] in two years' time

62%

5% below global average

The highest scoring question for Retail (0-100) had 92% of people agreeing that they know how their work contributes to the goals of [company] (+1% compared to overall) while they were generally most positive about Work & Life Blend.


People in Retail (0-100) were generally least favourable about Action, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 12% of people disagreeing (+0% above average).

How long do people stay?

In the short term, 21% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+3% compared to overall) while on a longer time frame, 11% of people see themselves leaving within two years (+1% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.8 stars (+0)

Culture and Values

3.7 stars (-0.2)

Work Life Balance

3.8 stars (+0)

Compensation and Benefits

3.6 stars (+0)

Career Opportunities

3.5 stars (+0)

Recommend to Friend

67.0% (-4)

CEO Approval

80.0% (-4)

How does Retail (0 - 100) compare?

Organizations in Retail (0-100) tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

Build a world-class employee experience today

Your browser is out of date. Our website is built to provide a faster, more engaging experience. Your browser may not support all of our features. Please update to the latest version of Microsoft Edge or contact your network administrator.

Close browser update banner