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Media & Marketing Southeast Asia January 2026

  • ~95k

    Questions answered
    over 12 months

  • ~30

    Organizations

These insights represent ~95k questions answered from ~30 organizations, collected between January 2025 and December 2025.

To ensure accuracy and stability of Emerging benchmarks we may use statistical sampling methods. Read more about the methodology.

Data provided by Culture Amp

Most represented industries in this benchmark

Marketing & Advertising, Public Relations & Communications, Online Media

Reported gender breakdown

  • Female

    55%

  • Male

    45%

  • Non-Binary

    0.07%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

60% of Media and Marketing Southeast Asia employees are engaged

This is in the bottom 39% compared with the overall average.


The median eNPS score for organizations in this benchmark is 3 and is in the bottom 17% compared with the overall average.

How does Media and Marketing Southeast Asia compare?

On the lower side, people in Media & Marketing Southeast Asia had much lower favorable scores than average in Action, Social Connection, and Leadership.

People working in Media & Marketing Southeast Asia are more engaged than Nonprofit Organization Management United Kingdom, Creative & Media Central Europe, and Manufacturing Japan. People working in Media & Marketing Southeast Asia are less engaged than Media & Marketing (200-500), Europe > 5000, Financial Services DACH, and Internet Central Europe.

The highest scoring question for Media & Marketing Southeast Asia had 88% of people agreeing that they know how their work contributes to the goals of %[Company]% (-1% compared to overall) while they were generally most positive about Management.


People in Media & Marketing Southeast Asia were generally least favourable about Action, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 35% of people disagreeing (+12% above average).

How long do people stay?

In the short term, 26% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+6% compared to overall) while on a longer time frame, 16% of people see themselves leaving within two years (+6% compared to overall).

Understanding Tenure distributions

Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.

The tenure composition of a benchmark can influence overall scores.

Tenure distributions

  • Less than 3 months

    0.89%

  • 3 months to 6 months

    3%

  • 6 months to less than 1 year

    10%

  • 1 to less than 2 years

    23%

  • 2 to less than 4 years

    32%

  • 4 to less than 6 years

    10%

  • 6 to less than 10 years

    14%

  • Greater than 10 years

    7%

Invest in your people and create impact