The People & Culture Platform | Culture Amp

Marketing & Advertising (Europe) 2021

The marketing and advertising benchmark is made up of organizations that create messaging and communications for clients with the purpose of creating positive brand alliance and behaviour change. These organizations primarily produce and/or sell digitized or physical marketing and advertising content.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Marketing and Advertising

    100%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

65% of Marketing and Advertising (Europe) employees are engaged

This is in the bottom 1% compared with the overall average.


The average eNPS score for organizations in this benchmark is 22 and is in the bottom 36% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I would recommend [Company] as a great place to work

83%

1% below global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

65%

6% below global average

I am proud to work for [Company]

80%

7% below global average

I rarely think about looking for a job at another company

50%

9% below global average

I see myself still working at [Company] in two years' time

47%

20% below global average

The highest scoring question for Marketing & Advertising Europe had 89% of people agreeing that we are genuinely supported if they choose to make use of flexible working arrangements (+4% compared to overall) while they were generally most positive about Work & Life Blend.


People in Marketing & Advertising Europe were generally least favourable about Social Connection, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 28% of people disagreeing (+8% above average).

How long do people stay?

In the short term, 24% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+6% compared to overall) while on a longer time frame, 21% of people see themselves leaving within two years (+11% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.9 stars (+0.1)

Culture and Values

4.0 stars (+0.1)

Work Life Balance

4.0 stars (+0.2)

Compensation and Benefits

3.9 stars (+0.3)

Career Opportunities

3.7 stars (+0.2)

Recommend to Friend

75.0% (+4)

CEO Approval

92.0% (+8)

How does Marketing and Advertising (Europe) compare?

Organizations in Marketing & Advertising Europe tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

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