Creative & Media: White or European July 2026
~605k
Questions answered
over 12 months- /
~70
Organizations
These insights represent ~605k questions answered from ~70 organizations, collected between July 2025 and June 2026.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising, Online Media, Publishing, Broadcast Media, Public Relations & Communications, Media Production, Music, Performing Arts
Most represented regions in this benchmark
Northern America
62%
Europe
36%
Reported gender breakdown
Male
51%
Female
49%
Non-Binary
0.12%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
70% of Creative and Media: White or European employees are engaged
This is in the top 40% compared with other industries.
The median eNPS score for organizations in this benchmark is 17 and is in the top 45% compared with other industries.
How does Creative and Media: White or European compare?
People in Creative & Media: White or European were much more positive than average regarding Innovation, Growth, and Your Manager.
On the lower side, people in Creative & Media: White or European had much lower favorable scores than average in Company Performance, Leadership, and Social Connection.
People working in Creative & Media: White or European are as engaged as other industries.
The highest scoring question for Creative & Media: White or European had 91% of people agreeing that We are genuinely supported if they choose to make use of flexible working arrangements (+7% compared to overall) while they were generally most positive about Management.
People in Creative & Media: White or European were generally least favourable about Action, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 14% of people disagreeing (+1% above average).
How long do people stay?
In the short term, 21% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+2% compared to overall) while on a longer time frame, 10% of people see themselves leaving within two years (+0% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
1%
3 months to 6 months
2%
6 months to less than 1 year
5%
1 to less than 2 years
10%
2 to less than 4 years
20%
4 to less than 6 years
13%
6 to less than 10 years
17%
Greater than 10 years
32%