Creative & Media Western Europe July 2025
Emerging
Benchmark status
We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising, Broadcast Media, Public Relations & Communications, Design, Online Media, Publishing, Graphic Design, Newspapers, Photography
Reported gender breakdown
Female
55%
Male
45%
Non-Binary
0.05%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
63% of Creative and Media Western Europe employees are engaged
This is in the bottom 39% compared with the overall average.
The median eNPS score for organizations in this benchmark is 4 and is in the bottom 17% compared with the overall average.
How does Creative and Media Western Europe compare?
People in Creative & Media Western Europe were much more positive than average regarding Inclusion.
On the lower side, people in Creative & Media Western Europe had much lower favorable scores than average in Action, Feedback & Recognition, and Social Connection.
People working in Creative & Media Western Europe are more engaged than Nonprofit Organization Management Europe, Hungary, Germany (200-500), and Turkey 1000+. People working in Creative & Media Western Europe are less engaged than Ireland (1000-5000), Marketing & Advertising North America, Hospital & Health Care Oceania, and Finance DACH.
The highest scoring question for Creative & Media Western Europe had 85% of people agreeing that We are genuinely supported if they choose to make use of flexible working arrangements (+1% compared to overall) while they were generally most positive about Inclusion.
People in Creative & Media Western Europe were generally least favourable about Action, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 13% of people disagreeing (+0% above average).
How long do people stay?
In the short term, 24% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+4% compared to overall) while on a longer time frame, 14% of people see themselves leaving within two years (+4% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
1%
3 months to 6 months
2%
6 months to less than 1 year
5%
1 to less than 2 years
15%
2 to less than 4 years
27%
4 to less than 6 years
12%
6 to less than 10 years
17%
Greater than 10 years
21%