Creative & Media South Asia January 2026
Emerging
Benchmark status
We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising, Public Relations & Communications, Online Media, Broadcast Media, Publishing
Reported gender breakdown
Male
63%
Female
37%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
74% of Creative and Media South Asia employees are engaged
This is in the top 31% compared with the overall average.
The median eNPS score for organizations in this benchmark is 28 and is in the top 11% compared with the overall average.
How does Creative and Media South Asia compare?
People in Creative & Media South Asia were much more positive than average regarding Action, Feedback & Recognition, and Leadership.
People working in Creative & Media South Asia are more engaged than Nonprofit Organization Management United Kingdom, Creative & Media Central Europe, Manufacturing Japan, and Computer Software Benelux. People working in Creative & Media South Asia are less engaged than Banking United States, Philippines (1000-5000), Mexico > 5000, and Financial Services South Asia.
The highest scoring question for Creative & Media South Asia had 93% of people agreeing that they know how their work contributes to the goals of %[Company]% (+4% compared to overall) while they were generally most positive about Growth.
People in Creative & Media South Asia were generally least favourable about Action, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 28% of people disagreeing (+5% above average).
How long do people stay?
In the short term, 19% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-1% compared to overall) while on a longer time frame, 9% of people see themselves leaving within two years (-1% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
2%
3 months to 6 months
5%
6 months to less than 1 year
12%
1 to less than 2 years
21%
2 to less than 4 years
31%
4 to less than 6 years
12%
6 to less than 10 years
10%
Greater than 10 years
7%