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Creative & Media: People of Color July 2026

  • ~445k

    Questions answered
    over 12 months

  • ~70

    Organizations

These insights represent ~445k questions answered from ~70 organizations, collected between July 2025 and June 2026.

To ensure accuracy and stability of Emerging benchmarks we may use statistical sampling methods. Read more about the methodology.

Data provided by Culture Amp

Most represented industries in this benchmark

Marketing & Advertising, Online Media, Publishing, Broadcast Media, Public Relations & Communications, Music, Performing Arts

Most represented regions in this benchmark

  • Northern America

    43%

  • MEA

    34%

  • APAC

    14%

  • Europe

    8%

Reported gender breakdown

  • Male

    55%

  • Female

    45%

  • Non-Binary

    0.05%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

71% of Creative and Media: People of Color employees are engaged

This is in the top 40% compared with other industries.


The median eNPS score for organizations in this benchmark is 17 and is in the bottom 49% compared with other industries.

How does Creative and Media: People of Color compare?

People in Creative & Media: People of Color were much more positive than average regarding Feedback & Recognition, Collaboration & Communication, and Service & Quality Focus.


On the lower side, people in Creative & Media: People of Color had much lower favorable scores than average in Equity and Inclusion.

People working in Creative & Media: People of Color are as engaged as other industries.

The highest scoring question for Creative & Media: People of Color had 90% of people agreeing that We are genuinely supported if they choose to make use of flexible working arrangements (+7% compared to overall) while they were generally most positive about Management.


People in Creative & Media: People of Color were generally least favourable about Equity, and were most negative towards 'I believe that my total compensation is fair, relative to similar roles at %[Company]%' with 27% of people disagreeing (+9% above average).

How long do people stay?

In the short term, 18% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-1% compared to overall) while on a longer time frame, 9% of people see themselves leaving within two years (-1% compared to overall).

Understanding Tenure distributions

Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.

The tenure composition of a benchmark can influence overall scores.

Tenure distributions

  • Less than 3 months

    0.81%

  • 3 months to 6 months

    2%

  • 6 months to less than 1 year

    9%

  • 1 to less than 2 years

    18%

  • 2 to less than 4 years

    30%

  • 4 to less than 6 years

    13%

  • 6 to less than 10 years

    13%

  • Greater than 10 years

    15%

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