Creative & Media: Female July 2026
~1.3m
Questions answered
over 12 months- /
~200
Organizations
These insights represent ~1.3m questions answered from ~200 organizations, collected between July 2025 and June 2026.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising, Publishing, Online Media, Broadcast Media, Performing Arts, Public Relations & Communications, Music
Most represented regions in this benchmark
Northern America
42%
Europe
33%
APAC
16%
MEA
5%
Latin America
3%
Reported gender breakdown
Female
100%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
68% of Creative and Media: Female employees are engaged
This is in the top 40% compared with other industries.
The median eNPS score for organizations in this benchmark is 10 and is in the bottom 17% compared with other industries.
How does Creative and Media: Female compare?
People in Creative & Media: Female were much more positive than average regarding Decision Making, Ownership, and Your Manager.
On the lower side, people in Creative & Media: Female had much lower favorable scores than average in Equity, Feedback & Recognition, and Company Performance.
People working in Creative & Media: Female are as engaged as other industries.
The highest scoring question for Creative & Media: Female had 88% of people agreeing that their manager genuinely cares about their wellbeing (+1% compared to overall) while they were generally most positive about Management.
People in Creative & Media: Female were generally least favourable about Equity, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 31% of people disagreeing (+8% above average).
How long do people stay?
In the short term, 22% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+3% compared to overall) while on a longer time frame, 11% of people see themselves leaving within two years (+1% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
2%
3 months to 6 months
5%
6 months to less than 1 year
8%
1 to less than 2 years
15%
2 to less than 4 years
25%
4 to less than 6 years
15%
6 to less than 10 years
15%
Greater than 10 years
16%