Culture First 2021 – Join us for our first-ever virtual, free event to create a better world of work – Register today →

Creative & Media (Female) 2021

The media and creative benchmark is made up of companies that primarily produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted via the internet or computer networks. The benchmark consists of global and nationally based companies.

  • ~2m

    Questions answered
    in last 12 months

  • /
  • ~200

    Organizations

These insights represent ~2m questions answered from ~200 organizations, ranging in size from 10 to 2,700 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Marketing and Advertising

    46%

  • Online Media

    12%

  • Broadcast Media

    9%

  • Public Relations and Communications

    6%

  • Design

    6%

  • Media Production

    6%

  • Publishing

    5%

  • Music

    3%

  • Motion Pictures and Film

    3%

Region breakdown

  • North America

    47%

  • Europe

    30%

  • Oceania

    11%

  • MEA

    5%

  • Asia

    5%

  • South America

    1%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

70% of Creative and Media (Female) employees are engaged

This is in the bottom 15% compared with the overall average.


The average eNPS score for organizations in this benchmark is 17 and is in the bottom 20% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I am proud to work for [Company]

86%

1% below global average

I would recommend [Company] as a great place to work

83%

1% below global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

70%

1% below global average

I rarely think about looking for a job at another company

51%

8% below global average

I see myself still working at [Company] in two years' time

59%

8% below global average

The highest scoring question for Creative & Media Female had 91% of people agreeing that they understand how their work contributes to [company]'s mission (-2% compared to overall) while they were generally most positive about Work & Life Blend.


People in Creative & Media Female were generally least favourable about Action, and were most negative towards 'I am satisfied with how decisions are made at [Company]' with 15% of people disagreeing (+1% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media (Female) organizations.

1

I have confidence in the leaders at [Company]

74% favorable


The factor this relates most closely to is Leadership

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media (Female) organizations.

1

I have confidence in the leaders at [Company]

74% favorable

Leadership
2

Day-to-day decisions here demonstrate that quality and improvement are top priorities

65% favorable

Service & Quality Focus
3

[Company] is a great company for me to make a contribution to my development

75% favorable

Learning & Development
4

[Company] is in a position to really succeed over the next three years

74% favorable

Company Performance
5

The leaders at [Company] have communicated a vision that motivates me

69% favorable

Leadership

How long do people stay?

In the short term, 22% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+4% compared to overall) while on a longer time frame, 13% of people see themselves leaving within two years (+3% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

I have confidence in the leaders at [Company]

74% favorable

Leadership
2

Generally, I believe my workload is reasonable for my role

68% favorable

Work & Life Blend
3

Generally, I believe my workload is reasonable for my role

68% favorable

Work Pressure
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.9 stars (+0.1)

Culture and Values

4.0 stars (+0.1)

Work Life Balance

3.9 stars (+0.1)

Compensation and Benefits

3.7 stars (+0.1)

Career Opportunities

3.6 stars (+0.1)

Recommend to Friend

71.0% (+0)

CEO Approval

85.0% (+1)

How does Creative and Media (Female) compare?

Organizations in Creative & Media Female tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

Build a world-class employee experience today

Your browser is out of date. Our website is built to provide a faster, more engaging experience. Your browser may not support all of our features. Please update to the latest version of Microsoft Edge or contact your network administrator.

Close browser update banner