Creative & Media January 2026
~4.5m
Questions answered
over 12 months- /
~250
Organizations
These insights represent ~4.5m questions answered from ~250 organizations, collected between January 2025 and December 2025.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising, Online Media, Broadcast Media, Public Relations & Communications, Publishing, Performing Arts, Music, Media Production, Design, Newspapers
Most represented regions in this benchmark
Europe
37%
Northern America
30%
Oceania
11%
Asia
10%
MEA
8%
Latin America
5%
Reported gender breakdown
Male
50%
Female
50%
Non-Binary
0.14%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
67% of Creative and Media employees are engaged
This is in the bottom 37% compared with other industries.
The median eNPS score for organizations in this benchmark is 12 and is in the bottom 25% compared with other industries.
How does Creative and Media compare?
People in Creative & Media were much more positive than average regarding Overall Industries (Global) Wellbeing.
On the lower side, people in Creative & Media had much lower favorable scores than average in Growth, Company Performance, and Transfer Of Expectations & Values.
People working in Creative & Media are more engaged than Public Relations & Communications. People working in Creative & Media are less engaged than Management Consulting, Apparel & Fashion, Agricultural, and Architecture & Planning.
The highest scoring question for Creative & Media had 90% of people agreeing that they understand how their work contributes to %[Company]%'s mission (-1% compared to overall) while they were generally most positive about Contribution to Broader Purpose.
People in Creative & Media were generally least favourable about Action, and were most negative towards 'When there are career opportunities at %[Company]%, I am aware of them' with 21% of people disagreeing (+7% above average).
Which questions matter the most?
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media organizations.
1 The leaders at %[Company]% demonstrate that people are important to the company's success | Leadership |
2 I have confidence in the leaders at %[Company]% | Leadership |
3 The leaders at %[Company]% have communicated a vision that motivates me | Leadership |
How long do people stay?
In the short term, 23% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+3% compared to overall) while on a longer time frame, 13% of people see themselves leaving within two years (+3% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
3%
3 months to 6 months
5%
6 months to less than 1 year
9%
1 to less than 2 years
15%
2 to less than 4 years
26%
4 to less than 6 years
12%
6 to less than 10 years
14%
Greater than 10 years
16%