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Creative & Media 2021

The media and creative benchmark is made up of companies that primarily produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted via the internet or computer networks. The benchmark consists of global and nationally based companies.

  • ~6m

    Questions answered
    in last 12 months

  • /
  • ~200

    Organizations

These insights represent ~6m questions answered from ~200 organizations, ranging in size from 20 to 16,100 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Marketing and Advertising

    45%

  • Online Media

    11%

  • Broadcast Media

    9%

  • Design

    8%

  • Public Relations and Communications

    7%

  • Media Production

    5%

  • Publishing

    5%

  • Music

    4%

  • Motion Pictures and Film

    3%

Region breakdown

  • North America

    49%

  • Europe

    31%

  • Oceania

    10%

  • Asia

    5%

  • MEA

    4%

  • South America

    1%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

71% of Creative and Media employees are engaged

This is in the bottom 8% compared with other industries.


The average eNPS score for organizations in this benchmark is 22 and is in the bottom 31% compared with other industries.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I am proud to work for [Company]

87%

Same as global average

I would recommend [Company] as a great place to work

83%

1% below global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

70%

1% below global average

I see myself still working at [Company] in two years' time

63%

4% below global average

I rarely think about looking for a job at another company

53%

6% below global average

The highest scoring question for Creative & Media had 90% of people agreeing that they know how their work contributes to the goals of [company] (-1% compared to overall) while they were generally most positive about Work & Life Blend.


People in Creative & Media were generally least favourable about Action, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 12% of people disagreeing (+0% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media organizations.

1

Day-to-day decisions here demonstrate that quality and improvement are top priorities

67% favorable


The factor this relates most closely to is Service & Quality Focus

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media organizations.

1

Day-to-day decisions here demonstrate that quality and improvement are top priorities

67% favorable

Service & Quality Focus
2

[Company] is a great company for me to make a contribution to my development

76% favorable

Learning & Development
3

I have confidence in the leaders at [Company]

72% favorable

Leadership
4

[Company] effectively directs resources (funding, people and effort) towards company goals

55% favorable

Company Performance
5

[Company] is in a position to really succeed over the next three years

75% favorable

Company Performance

How long do people stay?

In the short term, 20% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+2% compared to overall) while on a longer time frame, 12% of people see themselves leaving within two years (+2% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

Day-to-day decisions here demonstrate that quality and improvement are top priorities

67% favorable

Service & Quality Focus
2

I am happy with my current role relative to what was described to me

75% favorable

Alignment & Involvement
3

Even when something bad happens (e.g., when I get critical feedback from my manager, I have a negative social interaction with a peer, etc.), I don't question whether or not I belong at [Company]

67% favorable

Belonging
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.9 stars (+0.1)

Culture and Values

4.0 stars (+0.1)

Work Life Balance

3.9 stars (+0.1)

Compensation and Benefits

3.7 stars (+0.1)

Career Opportunities

3.6 stars (+0.1)

Recommend to Friend

71.0% (+0)

CEO Approval

84.0% (+0)

How does Creative and Media compare?

Organizations in Creative & Media tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

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