Creative & Media July 2026
~3m
Questions answered
over 12 months- /
~250
Organizations
These insights represent ~3m questions answered from ~250 organizations, collected between July 2025 and June 2026.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising, Broadcast Media, Online Media, Publishing, Performing Arts, Public Relations & Communications, Music
Most represented regions in this benchmark
Northern America
39%
Europe
35%
Asia
9%
MEA
7%
Oceania
6%
Latin America
4%
Reported gender breakdown
Male
51%
Female
49%
Non-Binary
0.08%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
69% of Creative and Media employees are engaged
This is in the bottom 44% compared with other industries.
The median eNPS score for organizations in this benchmark is 15 and is in the bottom 41% compared with other industries.
How does Creative and Media compare?
People in Creative & Media were much more positive than average regarding Ownership, Overall Industries (Global) Wellbeing, and Coaching.
On the lower side, people in Creative & Media had much lower favorable scores than average in Growth, Company Performance, and Social Connection.
People working in Creative & Media are more engaged than Local Councils AU & NZ, Local Councils Australia, Higher Education, and Government Administration. People working in Creative & Media are less engaged than Construction, Hospital & Health Care, Computer Software, and Accounting.
The highest scoring question for Creative & Media had 91% of people agreeing that they understand how their work contributes to %[Company]%'s mission (-2% compared to overall) while they were generally most positive about Contribution to Broader Purpose.
People in Creative & Media were generally least favourable about Action, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 29% of people disagreeing (+6% above average).
Which questions matter the most?
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media organizations.
1 %[Company]% is a great company for me to make a contribution to my development | Learning & Development |
2 Generally, the right people are rewarded and recognized at %[Company]% | Feedback & Recognition |
3 %[Company]% effectively directs resources (funding, people and effort) towards company goals | Company Performance |
How long do people stay?
In the short term, 21% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+2% compared to overall) while on a longer time frame, 12% of people see themselves leaving within two years (+2% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
2%
3 months to 6 months
4%
6 months to less than 1 year
8%
1 to less than 2 years
14%
2 to less than 4 years
24%
4 to less than 6 years
15%
6 to less than 10 years
15%
Greater than 10 years
17%