The media and marketing benchmark includes firms that are centered on promoting brands and selling products and services through established and emerging online channels, harnessing these elements of media to engage potential and current customers. Media and marketing encompasses many different mediums, including display advertising, content marketing and social media promotions. These organizations mostly provide these services and platforms for external clients. This benchmark only includes organizations of size - 100 employees.
Emerging
Benchmark status
We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.
Data provided by ] Culture Amp
Marketing and Advertising
67%
Online Media
22%
Public Relations and Communications
11%
North America
59%
Oceania
23%
Europe
13%
Asia
3%
MEA
1%
South America
1%
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
This is in the top 45% compared with the overall average.
The average eNPS score for organizations in this benchmark is 28 and is in the top 38% compared with the overall average.
Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.
[Company] motivates me to go beyond what I would in a similar role elsewhere | 77% 6% above global average |
I would recommend [Company] as a great place to work | 88% 4% above global average |
I am proud to work for [Company] | 88% 1% above global average |
I see myself still working at [Company] in two years' time | 64% 3% below global average |
I rarely think about looking for a job at another company | 54% 5% below global average |
People working in Media & Marketing (0-100) are similarly engaged as the overall average.
The highest scoring question for Media & Marketing (0-100) had 93% of people agreeing that they know how their work contributes to the goals of [company] (+2% compared to overall) while they were generally most positive about Work & Life Blend.
People in Media & Marketing (0-100) were generally least favourable about Action, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 22% of people disagreeing (+2% above average).
In the short term, 20% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+2% compared to overall) while on a longer time frame, 11% of people see themselves leaving within two years (+1% compared to overall).
The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.
We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.
Overall Rating | 4.1 stars (+0.3) |
Culture and Values | 4.0 stars (+0.1) |
Work Life Balance | 4.1 stars (+0.3) |
Compensation and Benefits | 3.7 stars (+0.1) |
Career Opportunities | 3.7 stars (+0.2) |
Recommend to Friend | 75.0% (+4) |
CEO Approval | 83.0% (-1) |
Organizations in Media & Marketing (0-100) tend to be very similar to the global all industries insights, with no significant departures from the average.
Insights data provided by Culture Amp.
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