The People & Culture Platform | Culture Amp

Media & Marketing (Northern America) 2020

The media and marketing benchmark includes firms that are centered on promoting brands and selling products and services through established and emerging online channels, harnessing these elements of media to engage potential and current customers. Media and marketing encompasses many different mediums, including display advertising, content marketing and social media promotions. These organizations mostly provide these services and platforms for external clients.

  • ~765k

    Questions answered
    in last 12 months

  • /
  • ~55

    Organizations

These insights represent ~765k questions answered from ~55 organizations, ranging in size from 10 to 3,900 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Public Relations and Communications

    47%

  • Marketing and Advertising

    34%

  • Online Media

    19%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

70% of Media and Marketing (Northern America) employees are engaged

This is in the bottom 33% compared with the overall average.


The average eNPS score for organizations in this benchmark is 22 and is in the top 22% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

[Company] motivates me to go beyond what I would in a similar role elsewhere

72%

3% above global average

I would recommend [Company] as a great place to work

85%

3% above global average

I am proud to work for [Company]

86%

Same as global average

I rarely think about looking for a job at another company

50%

5% below global average

I see myself still working at [Company] in two years' time

58%

5% below global average

The highest scoring question for Media & Marketing Northern America had 89% of People agreeing that they are able to arrange time out from work when they need to (+2% compared to overall) while they were generally most positive about Management.


People in Media & Marketing Northern America were generally least favourable about Social Connection, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 20% of people disagreeing (+0% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Media and Marketing (Northern America) organizations.

1

I have confidence in the leaders at [Company]

73% favorable


The factor this relates most closely to is Leadership

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Media and Marketing (Northern America) organizations.

1

I have confidence in the leaders at [Company]

73% favorable

Leadership
2

[Company] is in a position to really succeed over the next three years

75% favorable

Company Performance
3

[Company] is a great company for me to make a contribution to my development

76% favorable

Learning & Development
4

I am happy with my current role relative to what was described to me

75% favorable

Alignment & Involvement
5

I believe there are good career opportunities for me at [Company]

66% favorable

Learning & Development

How long do people stay?

In the short term, 23% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+3% compared to overall) while on a longer time frame, 15% of people see themselves leaving within two years (+3% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

[Company] really allows us to make a positive difference

58% favorable

Social Connection
2

[Company] is in a position to really succeed over the next three years

75% favorable

Company Performance
3

I believe there are good career opportunities for me at [Company]

66% favorable

Learning & Development
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.9 stars (+0.1)

Culture and Values

4.0 stars (+0.1)

Work Life Balance

4.1 stars (+0.3)

Compensation and Benefits

3.7 stars (+0.1)

Career Opportunities

3.8 stars (+0.2)

Recommend to Friend

72.0% (+1)

CEO Approval

86.0% (+2)

Are staff empowered with results?

Organizations in the Media and Marketing (Northern America) benchmark on average gave 13% of employees access to reports with their survey results. This is higher than average and demonstrates that organizations in this benchmark tend to be more transparent with their survey results to leaders and managers.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Media and Marketing (Northern America)


    13%

  • Global average


    10%



  • How does Media and Marketing (Northern America) compare?

    People in Media & Marketing Northern America were much more positive than average regarding Decision Making, Learning & Development, and Belonging.


    On the lower side, People in Media & Marketing Northern America had much lower favorable scores than average in Social Connection.

    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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